We are very proud to be New Plymouth’s only locally owned Google AdWords Partner. Our Digital Marketing team have worked, and continue to work, very hard to achieve this partner status by meeting strict criteria set by Google. So what exactly is the Google Partners Program? It is a globally recognised certification program for AdWords, operated by Google. Partner status has been awarded to our company via the efforts of our Digital Marketing team and their adherence to the following criteria:...

You’ve all heard the saying, ‘you can’t be all things to all people’ right? Well in our industry that is something that we are faced with daily as we strive to be exactly that. We want the websites that we develop to appear as they were designed to look on all browsers and all devices – whether that’s a desktop PC, Mac, Laptop, Tablet, Phablet or Smartphone. It’s a tall order and one that we take very seriously. Of course the...

In the war against spam and email phishing scams, Google prides itself on the robust nature of its Gmail spam filters. The simple goal is to deliver only legitimate messages into its user’s inboxes. To obtain this goal the ‘filters’ applied to incoming email messages are constantly being refined and this can cause issues for the sender if they don’t know about or don’t follow the guidelines set out by Google. In July 2015 Google updated their filters to make them...

Simply put – we want you and your website visitors to experience your website, as it was designed to be experienced. It should look and function the same, regardless of the device or browser that is being used to view it. A visitor that arrives at your website that gets a less an optimum experience is very likely to leave and we don’t want that happening. We want to maximise traffic and time on site so that your business benefits from...

The team at Apex Digital cannot believe that we are staring down the barrel of Christmas 2015. It’s been a huge year for the team and we’ve managed to create some amazing websites (D) and undertaken some significant Digital Marketing (DM) services for some clients over the year.

Time and time again we hear of poor experiences and money being thrown away by potential and current clients who have opted to run their own Google AdWords campaign. Don't be another statistic.

Abandoned Cart emails are a potential sales growth tool where people have already shown interest in your products and services. Why are they not used in New Zealand more often? One reason is the Unsolicited Electronic Messages Act 2007, but it is something that shouldn't be feared. This article looks at the Act and its implications and recommendations on how to approach customers without falling foul of the law.

The question that is asked most often is “So, how much is it going to cost me for a website?”. In this article we take a look at the cost and the value of a new website.

Taking advantage of Mobilegeddon is a great way to ensure that you put your best foot forward when interacting with your audience and consumers. This article (part 2 of 2) looks at at the things that you can do to benefit from this change and make your site work for you in regards to your mobile users.

Recently it’s come to our attention that Google has rolled out internationally changes to the now defunct 7-Pack. What Google has now done is reduced the 7-Pack to a 3-Pack. This is great news for those 3 businesses within the pack, as they now have less competition (visually) than previous.