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Dear Computer: Is AI and Machine Learning Changing our Lives?

February 28, 2018
When some of us think of artificial intelligence (AI) and machine learning we conjure up images of the post-apocalyptic scenes in the Terminator movie series, and Honda’s seemingly useless soccer-playing humanoid robot named ASIMO. Most of us don’t realise we’re already using technology that incorporates AI in our everyday lives. Let’s crack the lid open on this much-talked about topic with a little AI 101.

How Accurate is Your Attribution Modelling?

November 29, 2017
Integral to a company’s digital marketing budget, attribution modelling is key to crediting conversions and maximising ROI. Failure to accurately understand each marketing channel’s role in attracting a lead or sale can result in a seemingly poor-performing channel being cut, when in fact it simply isn’t being attributed the credit it deserves.

How to Take Advantage of Google My Business Improvements

October 26, 2017
Google My Business is the foundation for local search engine optimisation (SEO) – it lets you control what information Google search and Google Maps queries produce about your company. Once seen by business owners as the reserve of digital marketers, recent updates mean you can now do more to make your company stand out.

Why We Use WooCommerce for WordPress Online Shops

September 28, 2017
Setting up your WordPress website to give visitors a seamless online shopping experience can be easy with the powerful WooCommerce plugin. WooCommerce is packed with features and is capable of a huge range of functions. Let’s explore a few of these and see what can custom functionality can be applied to make it even better.

Cross Device Testing Update

September 6, 2017
Back in February 2016 we wrote a post on Why Cross Device Testing is Important to Us. Although the message remains the same “We want the websites that we develop to appear as they were designed to look on all browsers and all devices – whether that’s a desktop PC, Mac, Laptop, Tablet, Phablet or Smartphone.” we thought it was about time that we wrote an updated post with the latest stats.
Filed under Apex News

Web Browser Compatibility Update

September 6, 2017
Back in January 2016 we wrote a post on Why Web Browser Compatibility is Important to Us. Although the message remains the same “we want you and your website visitors to experience your website, as it was designed to be experienced. It should look and function the same, regardless of the device or browser that is being used to view it.” we thought it was time to write an updated post with the latest stats.

Mobile Speed - Why It's Essential to Your Website's Success

August 29, 2017
Slow-loading mobile sites simply aren’t viable for companies who want to keep visitors engaged and achieve good conversion rates.

Why Google Shopping Should Be Your Weapon In The Fight For Better ROI

July 13, 2017
We pride ourselves on mastering the ins and outs of emerging industry trends and tools so that we can pass on the benefits to existing and future clients. A hot example of late is Google Shopping, a highly cost-effective form of pay-per-click (PPC) advertising that shows the web shopper a product listing with a photo, price and title, at the very top of the results page.

Maximise Your Marketing & Sales Efforts with Marketing Automation

June 21, 2017
If you follow our blog, you may have noticed that we’ve dedicated quite a few posts to email marketing lately. That’s because we’re huge advocates of this incredibly effective form of digital marketing. This week we’re going to dive a little deeper and talk about how you can use automated email marketing to make the most of your existing marketing and sales channels.

What It Means To Be a Premier Google Partner?

May 18, 2017
We’re very proud to say that Apex Digital has recently been awarded Premier Partner status. In today’s post, we’re going to tell you a little bit about what it means to be a Premier Partner and how it can benefit your business.
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