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Digital Marketing

The Perfectly Optimised Page: Boosting Online Visibility with On-Page SEO

July 26, 2018
This month we’re talking about the importance of on-page SEO and how you can improve your online visibility with the perfectly optimised page., plus we share our '13 elements for online success'.

Leveraging Local SEO - How to Connect with Customers Precisely When They Need You

June 29, 2018
Today’s online searches are dominated by queries regarding local businesses and attractions; their products, services and general information about them. If a local business can successfully feature in the results for these searches through local SEO (search engine optimisation), they stand to boost their online visibility and increase online and offline conversions.

Google to use Mobile Page Speed as Ranking Factor from July 2018

March 29, 2018
Google recently announced that they will update their algorithm to use page speed as a ranking signal for mobile searches starting in July 2018. The “Speed Update”, as Google are calling it, will only affect pages delivering the slowest user experience.

Dear Computer: Is AI and Machine Learning Changing our Lives?

February 28, 2018
When some of us think of artificial intelligence (AI) and machine learning we conjure up images of the post-apocalyptic scenes in the Terminator movie series, and Honda’s seemingly useless soccer-playing humanoid robot named ASIMO. Most of us don’t realise we’re already using technology that incorporates AI in our everyday lives. Let’s crack the lid open on this much-talked about topic with a little AI 101.

How Accurate is Your Attribution Modelling?

November 29, 2017
Integral to a company’s digital marketing budget, attribution modelling is key to crediting conversions and maximising ROI. Failure to accurately understand each marketing channel’s role in attracting a lead or sale can result in a seemingly poor-performing channel being cut, when in fact it simply isn’t being attributed the credit it deserves.

How to Take Advantage of Google My Business Improvements

October 26, 2017
Google My Business is the foundation for local search engine optimisation (SEO) – it lets you control what information Google search and Google Maps queries produce about your company. Once seen by business owners as the reserve of digital marketers, recent updates mean you can now do more to make your company stand out.

Why Google Shopping Should Be Your Weapon In The Fight For Better ROI

July 13, 2017
We pride ourselves on mastering the ins and outs of emerging industry trends and tools so that we can pass on the benefits to existing and future clients. A hot example of late is Google Shopping, a highly cost-effective form of pay-per-click (PPC) advertising that shows the web shopper a product listing with a photo, price and title, at the very top of the results page.

Maximise Your Marketing & Sales Efforts with Marketing Automation

June 21, 2017
If you follow our blog, you may have noticed that we’ve dedicated quite a few posts to email marketing lately. That’s because we’re huge advocates of this incredibly effective form of digital marketing. This week we’re going to dive a little deeper and talk about how you can use automated email marketing to make the most of your existing marketing and sales channels.

What It Means To Be a Premier Google Partner?

May 18, 2017
We’re very proud to say that Apex Digital has recently been awarded Premier Partner status. In today’s post, we’re going to tell you a little bit about what it means to be a Premier Partner and how it can benefit your business.

Why AdWords Remarketing Should be Part of Your Online Strategy

April 27, 2017
There’s a good chance you’ve seen remarketing in action while you’ve been browsing the web. Remarketing increases the likelihood that prospective customers will convert by increasing the number of times they see an ad for a product or service. Our remarketing campaigns are designed to show ads to prospects who have visited your website and met some level of engagement or content consumption criteria.
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