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Blog

Digital Marketing

Email Marketing 101

February 23, 2017
Over the past decade, email marketing has proven itself to be among the most powerful and effective forms of digital marketing. If email marketing isn’t a part of your digital marketing plan, it’s time to start thinking about how you can incorporate it.

Choose the Best Digital Marketing Agency with these 15 Questions

January 26, 2017
A quick look at some recent stats will show you that Kiwis are spending an increasing amount of time and money online: As of 2012 (5 years ago!!), 2.8 million New Zealanders were connected to the Internet In 2015, over 2 million Kiwis shopped online in 2015, spending a staggering total of $4.7 billion In 2015, 70% of Internet users in NZ are online for 2 hours or more each day These numbers clearly demonstrate that the Internet has become...

Conversion Rate Optimisation 101

September 29, 2016
Conversion rate optimisation (CRO) may be one of the hottest buzzwords in digital marketing, but it’s hardly a passing trend. According to research from Econsultancy only 22% of businesses are satisfied with their online conversion rates. Combine this with the fact that traffic is only getting harder and more expensive to attract and you can see why the need to focus on improving your website’s conversion rate is so important.

What It Means To Be a Google Partner

March 30, 2016
We are very proud to be New Plymouth’s only locally owned Google AdWords Partner. Our Digital Marketing team have worked, and continue to work, very hard to achieve this partner status by meeting strict criteria set by Google. So what exactly is the Google Partners Program? It is a globally recognised certification program for AdWords, operated by Google. Partner status has been awarded to our company via the efforts of our Digital Marketing team and their adherence to the following criteria:...

Why should you use an agency to manage your Google AdWords campaign?

November 18, 2015
Time and time again we hear of poor experiences and money being thrown away by potential and current clients who have opted to run their own Google AdWords campaign. Don't be another statistic.

Google and its never-ending shifting of the goal posts

August 20, 2015
Recently it’s come to our attention that Google has rolled out internationally changes to the now defunct 7-Pack. What Google has now done is reduced the 7-Pack to a 3-Pack. This is great news for those 3 businesses within the pack, as they now have less competition (visually) than previous.

Mobilegeddon: The Case for Mobile-Friendly Websites

July 16, 2015
A review of the roll out and impact of the algorithm update of April 21, 2015 - Mobilegeddon. Discussed is the impact of this update to mobile search results and the recommendation to ensure that your website is mobile-friendly and its increasing importance if you want to be found on the net.

Digital Marketing Demystified

April 23, 2015
When people refer to Digital Marketing it seems like an enigma – mysterious, puzzling or just plain difficult to understand. In some respects it probably is! Over my next few articles that I’ll put together, it is my intention to explain the fog around digital marketing and provide a little more explanation around what it is that we do (and are so passionate about).

Important Google Mobile-Friendly Update Coming

March 28, 2015
We at Apex are huge proponents of responsive website design and never develop a website without making sure it is mobile friendly.We always considered the user in our design process and with the huge uptake in the use of mobile devices over the past couple of years we know we need to future proof our client’s sites and ensure that they are giving their site visitors the best possible experience regardless of the device they are viewing the website from.

Hard Truths about Promoting Your Business Online (#3)

January 13, 2015
Part 3 of the Hard Truths series takes a look at the role business owners need to play in achieving SEO success and explains why business owners need to stop obsessing over 'Google rankings'. I finish up the series talking about why the websites designed and developed 3 years ago are most likely now out of date.
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