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Digital Marketing

Compulsory shift to Responsive Search Ads coming in June

March 31, 2022
At the end of June, Responsive Search Ads (RSAs) will become the only ad format that can be created or edited in Google Ads search campaigns.

Five Digital Marketing Trends We're Watching In 2020

January 30, 2020
Part of our mission as a digital marketing and web development agency is to stay abreast of the latest industry trends, technologies and initiatives. Here are five emerging digital marketing trends and applications we’ve been watching through 2019 and will be keeping a close eye on in 2020.

Backlinks 101: What are backlinks and does your business need them?

July 29, 2019
Backlinking is an SEO strategy that digitally aware businesses leverage to help improve their online visibility in the Organic Search channel. Having solid backlinks pointing at your website can improve your organic visibility and garner you more traffic.

Google Ads dominates mobile search results

April 29, 2019
This month we look at the huge role Google Ads plays for companies looking to be seen online by mobile users, and how the reliable source of website traffic will only continue to grow.

A Round-Up of Digital Marketing Trends for 2019

February 28, 2019
To start the New Year, we decided to round up what we consider to be the top six digital marketing trends to watch out for in 2019. Read on to find out where we believe things are heading.

And Now, How to Build the Perfect eCommerce Product Page

January 31, 2019
Last month we gave tips on how to create the perfect product category pages for your eCommerce website. Now, let’s talk about the principles of building the perfect product page to help your site visitors (and search engines like Google) take action.

The Facebook Pixel - What Is It and Why Use It?

October 31, 2018
For advertisers using Facebook Ads, the Facebook Pixel is a ‘must have’ that will help to get the most out of your advertising budget and allow you to analyse the effectiveness of your campaign. So, let’s look at exactly what the Facebook Pixel is and why it’s important to use it.

The Perfectly Optimised Page: Boosting Online Visibility with On-Page SEO

July 26, 2018
This month we’re talking about the importance of on-page SEO and how you can improve your online visibility with the perfectly optimised page., plus we share our '13 elements for online success'.

Leveraging Local SEO - How to Connect with Customers Precisely When They Need You

June 29, 2018
Today’s online searches are dominated by queries regarding local businesses and attractions; their products, services and general information about them. If a local business can successfully feature in the results for these searches through local SEO (search engine optimisation), they stand to boost their online visibility and increase online and offline conversions.

Google to use Mobile Page Speed as Ranking Factor from July 2018

March 29, 2018
Google recently announced that they will update their algorithm to use page speed as a ranking signal for mobile searches starting in July 2018. The “Speed Update”, as Google are calling it, will only affect pages delivering the slowest user experience.
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