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Digital Marketing

Why Google Shopping Should Be Your Weapon In The Fight For Better ROI

July 13, 2017
We pride ourselves on mastering the ins and outs of emerging industry trends and tools so that we can pass on the benefits to existing and future clients. A hot example of late is Google Shopping, a highly cost-effective form of pay-per-click (PPC) advertising that shows the web shopper a product listing with a photo, price and title, at the very top of the results page.

Maximise Your Marketing & Sales Efforts with Marketing Automation

June 21, 2017
If you follow our blog, you may have noticed that we’ve dedicated quite a few posts to email marketing lately. That’s because we’re huge advocates of this incredibly effective form of digital marketing. This week we’re going to dive a little deeper and talk about how you can use automated email marketing to make the most of your existing marketing and sales channels.

What It Means To Be a Premier Google Partner?

May 18, 2017
We’re very proud to say that Apex Digital has recently been awarded Premier Partner status. In today’s post, we’re going to tell you a little bit about what it means to be a Premier Partner and how it can benefit your business.

Why AdWords Remarketing Should be Part of Your Online Strategy

April 27, 2017
There’s a good chance you’ve seen remarketing in action while you’ve been browsing the web. Remarketing increases the likelihood that prospective customers will convert by increasing the number of times they see an ad for a product or service. Our remarketing campaigns are designed to show ads to prospects who have visited your website and met some level of engagement or content consumption criteria.

Using Lead Magnets to Grow Your Email List

March 28, 2017
In last month’s Email Marketing 101 post, we noted that building a solid email list is a key success factor in email marketing. Without the right audience to read your messages, your email marketing efforts will fall flat. We’re going to be honest with you – there are no shortcuts or cheap tricks when it comes to growing your list. You’ll need to acquire addresses one by one from people who want to hear more from you. So, how do you...

Email Marketing 101

February 23, 2017
Over the past decade, email marketing has proven itself to be among the most powerful and effective forms of digital marketing. If email marketing isn’t a part of your digital marketing plan, it’s time to start thinking about how you can incorporate it.

Choose the Best Digital Marketing Agency with these 15 Questions

January 26, 2017
A quick look at some recent stats will show you that Kiwis are spending an increasing amount of time and money online: As of 2012 (5 years ago!!), 2.8 million New Zealanders were connected to the Internet In 2015, over 2 million Kiwis shopped online in 2015, spending a staggering total of $4.7 billion In 2015, 70% of Internet users in NZ are online for 2 hours or more each day These numbers clearly demonstrate that the Internet has become...

Conversion Rate Optimisation 101

September 29, 2016
Conversion rate optimisation (CRO) may be one of the hottest buzzwords in digital marketing, but it’s hardly a passing trend. According to research from Econsultancy only 22% of businesses are satisfied with their online conversion rates. Combine this with the fact that traffic is only getting harder and more expensive to attract and you can see why the need to focus on improving your website’s conversion rate is so important.

What It Means To Be a Google Partner

March 30, 2016
We are very proud to be New Plymouth’s only locally owned Google AdWords Partner. Our Digital Marketing team have worked, and continue to work, very hard to achieve this partner status by meeting strict criteria set by Google. So what exactly is the Google Partners Program? It is a globally recognised certification program for AdWords, operated by Google. Partner status has been awarded to our company via the efforts of our Digital Marketing team and their adherence to the following criteria:...

Why should you use an agency to manage your Google AdWords campaign?

November 18, 2015
Time and time again we hear of poor experiences and money being thrown away by potential and current clients who have opted to run their own Google AdWords campaign. Don't be another statistic.
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