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Digital Marketing

9 User-Friendly Tips For Your Website Forms

January 23, 2012
Getting visitors to your website from an organic search results page or a paid search advertisement such as a Google AdWords text ad, is only step one. Step two involves making sure that these visitors stay on your website and complete what you consider to be your conversion goal. These goals may be to buy something, sign up for your newsletter, become a member, make an enquiry via your contact form - the list goes on – but what they all...

Why You Should Have a Blog on Your Website

October 19, 2011
Like Social Media Marketing everyone seems to be talking about blogs too, so why should you have a blog on your website? First, let’s look at what a blog is: Blogs provide your business with a chance to share your expertise and knowledge with a wider audience. They can be used as a news interface or to create excitement around a service or product that your business offers, allowing you to interact and create dialog with your audience around topics of...

Understanding, Analysing and Improving Bounce Rate

August 26, 2011
When it comes to measuring and monitoring your website’s performance using Google Analytics, 'Bounce Rate' is one of the most important metrics that web marketers use to determine the effectiveness of a website. In this post I'll take a look at what bounce rate is, why it is important, and what you can do to improve it. What is bounce rate? Google define bounce rate as "the percentage of single-page visits in which the person left your website from the entrance...

Online Consumer Reviews and Your Website

August 22, 2011
When it comes to online consumer purchasing decisions, one area that is growing in significance is the influence of other people’s opinions. Similar to the offline world, word of mouth is equally influential online. It is also helpful to remember that reviews read and shared online don’t just stay there, the people who wrote or read these, may also tell others whom they see at home, in a social environment or at work. According to Marketingcharts.com, research performed by Deloitte’s Consumer...

How to implement Conversion Rate Optimisation (CRO)

August 22, 2011
In an earlier post I introduced just some of the ways you can try to improve your website's conversion rate and get more visitors to complete a desired action on your website such as submitting an enquiry, signing up for an offer, providing you with their email address, making a purchase, and so on. In this follow-up post I'll introduce you to the process of Conversion Rate Optimisation (CRO), while also highlighting some of the tools that can be used to...

Google AdWords 101

If you haven’t heard of Google AdWords before (also known as PPC and Pay Per Click advertising), chances are you have seen it at work, but just haven’t realised it. When you last performed a search on Google, you may have seen small text advertisements appearing at the top of the page and down the right-hand side of the page. If you ever wondered how they got to appear there, it is because of Google AdWords advertising. How Does Google AdWords...

Converting Visitors Into Customers - Simple Tips For Improving Your Website's Conversion Rate

May 10, 2011
As online marketing becomes increasingly mainstream in NZ it’s clear that any successful online marketing strategy needs to address a variety of factors, not just traffic generation. While it’s certainly important to see your daily/weekly/monthly visits graph trending upwards over time, you also need to pay close attention to what’s happening with your website’s ‘conversion rate’ - the percentage of visitors who take a desired action on your site, such as submitting an enquiry, signing up for an offer, providing you...

Twitter and the Christchurch Earthquake February 2011

At 12.51pm on Tuesday 22nd February Christchurch as we all knew it changed. The beautiful ‘Garden City’ and my hometown of Christchurch has been in a state of turmoil and mixed emotion since. Many iconic buildings that I, along with many others used to walk past on a daily basis have been reduced to rubble and more importantly many people have been severely affected. The CBD is out of bounds and suburbs are gradually gaining use of water and power, meaning...

Ultra-Fast Broadband Is On Its Way to New Plymouth!

December 8, 2010
The government’s announcement that ultra-fast broadband (UFB) is on its way to 7 lucky regions in New Zealand’s North Island is music to our ears. New Plymouth has long been a technology hub with companies such as Tenderlink, Webfarm and of course Apex Digital being headquartered here, but this latest announcement means that New Plymouth will be leading the country in being the first to experience the considerable benefits that UFB brings, ahead of any of the major centres. Having recently...

Should I purchase a '.com' or a '.co.nz' domain name?

March 4, 2010
In this post we outline some of the key factors you should be thinking about when deciding whether to register a '.com' or a '.co.nz' domain name. On the face of it choosing a domain name for your website would appear to be a fairly straightforward process; brainstorm and select a name that identifies your business or service offering, check to see if it’s available for purchase (i.e. not already taken by someone else), and pay the fee required to register...
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