Our pick of the web's best Online Marketing articles from September/October 2014. Save yourself valuable time sorting through low quality articles - read the good stuff here...

An important change is happening in the .nz domain space. This post gives you the info you'll need to make smart decisions about your web address in 2014.

In the world of social media, some ideas take off faster than others. After succumbing to the trending giraffe riddle on Facebook, I started thinking about why some ideas are more successful than others and how we can apply these insights to our clients' campaigns.

When customers have something great to say about your company, they can leave their feedback in many places. We think the best place for reviews is on Google+ and this post explains why. We'll also show you how to leave a review so you can guide your customers if they have questions.

Looking at taking on your first AdWords exams but don't know where to start? In this post I share my experience and tips and tricks for studying and passing!

There's an awful lot to take on board when considering multilingual and/or multi-country SEO. Choosing the right approach can mean the difference between success and failure of your international expansion efforts. Forewarned is forearmed - learn what you need to take into account and understand why when it comes to international SEO the devil is in the detail.

Running your own AdWords campaign? If so, check out these Google AdWords management tips you'll want to stay on top of if you're serious about getting results (and not wasting $$).

This post is for all business owners with regards to the importance of monitoring online review sites and social media communities. Find out where you can find online New Zealand review sites and how to get reviews here.

To be good at SEO you've got to know what works and what is purely rubbish? With so much misinformation published on the web, how do you improve your expertise? If you want to become an expert in the field of SEO, here are a few places to start.

Keen to have a crack at managing your own AdWords campaign? If so, promise me you won't leave it to run on autopilot. AdWords isn't a set and forget medium; doing it right takes time, thought and a solid understanding of how Google's ad auction platform works. Here you'll find some of the simple things you really must do if you're a DIYer intent on having a go at managing AdWords yourself.