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Digital Marketing

How to Gain Rankings in Country Specific Search Engines

October 2, 2008
It's no secret that Search Engines like to return results to users that are relevant to their search query. Not only do they strive to provide the best quality results based on what a user searches for but have also begun to return results relative to the users geographic location based on both the Search Engine that they use for their query e.g. www.google.co.nz and which Country they are searching from. These quality results are what drive people to give preference...

SEO Considerations When Redesigning a Website

September 22, 2008
We often find that people redesign or redevelop their websites without considering the implications of this on SEO. Many site owners invest a considerable amount of money in optimisation and marketing of their website but fail to consider this during the redesign process. There are 2 fundamental rules that should be followed when redesigning or redeveloping a website. 1. Do not change your domain name. Doing so effectively erases the Search Engine footprint that you have spent many years growing. It...
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