This post focuses on declining website visitor traffic that is likely due to the presence of ‘thin’ content on your website and what you can do to correct and prevent this.

Google knows who you are and where you've you been. Take a look of how search personalization can put us in an information bubble and why this can be an issue.

Spring is here! It’s my favourite time of the year; the weather is getting better (or at least it's meant to be!), the days are growing longer, and there's a feeling of renewed optimism and enthusiasm that comes from knowing that summer is just around the corner. Traditionally it's the time of year for cleaning and getting rid of clutter - taking stock of what you've got around your house, clearing out the clutter and getting ready for a fresh...

Recently we had an enquiry as to whether we offered SEO guarantees and keyword performance based pricing schemes. Like hundreds of other reputable SEO companies around the world, we don’t offer or promise SEO Guarantees, provide no-contract SEO Plans or offer keyword performance based pricing schemes. Ultimately, in the world of SEO there are simply too many variables to make such promises and guarantees. Companies who do offer SEO guarantees, keyword performance based pricing and SEO plans that don’t require a...

There are simply dozens of E-commerce mistakes and issues that negatively affect online retailers every day. To list all of these would require a very long post! Three mistakes that I commonly see and think ‘if only they did this or fixed that’ include: lack of helpful product information, a confusing shopping cart check out process, and the presence of product page content duplication. 1. Lack of Helpful Product Information The product information you provide on your site and how you...

Do you regularly review your website visitor traffic? Noticed a drop off in recent months for reasons unrelated to factors you can rule out? It is possible that it correlates with a recent Google Penguin or Google Panda algorithm update. We suggest comparing these traffic decreases with major updates that have occurred – SEOMOZ have a detailed Google Algorithm Change History timeline that you can use for this exercise. While we are focusing this blog post on duplicate content with regards...

We are proud to announce the first of many big updates to Orbit, our SEO friendly CMS. This first upgrade focuses specifically on major improvements to the blogging module. Enjoy a new interface designed to make blogging easier for you, while at the same time the ability to publish content well optimised for search. We drew a lot of our inspiration from platforms like Wordpress and some of our favourite SEO plugins. Already own the Orbit blog module? You benefit...

June has been a busy month for the team at Apex Digital - a lot of good stuff in the pipelines. While not keeping busy with client work, we have been looking at a more holistic approach to the way we do search and currently in the process of rolling out some brand spanking new services. In addition to that we are working on the biggest update yet to our search engine friendly CMS; Orbit. Another one we are pretty...

As smart phones become increasingly ingrained in our day-to-day life, we are talking to an increasing number of business / website owners looking for help in making the most from their growing audience of mobile users. Some quick analysis of a cross section of our clients shows mobile traffic at approximately 10.5% of total visitors during over the most recent quarter. By comparison, the same quarter in the previous year had mobile traffic at 2.8%. Suffice to say we are seeing...

This is part 4 in a series of Google Adwords and how to get better results with your PPC campaigns. Let’s get straight into it. Why You Are Not Testing Ad Copy? If you make only one change to improve your Google Adwords campaign - start split testing your ad copy today. At a minimum try to have at least two ads running and rotating these evenly. You will have to check these ads every 30 days now because unfortunately Google...