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Mark Vassiliou

Mark is the Manager of Digital Marketing at Apex and has worked in the digital marketing industry since 2004. Prior to joining Apex he worked in a variety of traditional marketing roles in both the corporate and SME environment in NZ and abroad, but these days much prefers the tangible measurability and transparency of digital marketing.

Leveraging Local SEO - How to Connect with Customers Precisely When They Need You

June 29, 2018
Today’s online searches are dominated by queries regarding local businesses and attractions; their products, services and general information about them. If a local business can successfully feature in the results for these searches through local SEO (search engine optimisation), they stand to boost their online visibility and increase online and offline conversions.

Gardening in AdWords - Using Our Digital Green Thumb for Optimum ROI

May 18, 2018
AdWords campaigns require ongoing management of proactive and reactive measures by skilled digital marketers to ensure successful campaign optimisation and the ultimate return on your investment.

Google to use Mobile Page Speed as Ranking Factor from July 2018

March 29, 2018
Google recently announced that they will update their algorithm to use page speed as a ranking signal for mobile searches starting in July 2018. The “Speed Update”, as Google are calling it, will only affect pages delivering the slowest user experience.

Dear Computer: Is AI and Machine Learning Changing our Lives?

February 28, 2018
When some of us think of artificial intelligence (AI) and machine learning we conjure up images of the post-apocalyptic scenes in the Terminator movie series, and Honda’s seemingly useless soccer-playing humanoid robot named ASIMO. Most of us don’t realise we’re already using technology that incorporates AI in our everyday lives. Let’s crack the lid open on this much-talked about topic with a little AI 101.

How Accurate is Your Attribution Modelling?

November 29, 2017
Integral to a company’s digital marketing budget, attribution modelling is key to crediting conversions and maximising ROI. Failure to accurately understand each marketing channel’s role in attracting a lead or sale can result in a seemingly poor-performing channel being cut, when in fact it simply isn’t being attributed the credit it deserves.

How to Take Advantage of Google My Business Improvements

October 26, 2017
Google My Business is the foundation for local search engine optimisation (SEO) – it lets you control what information Google search and Google Maps queries produce about your company. Once seen by business owners as the reserve of digital marketers, recent updates mean you can now do more to make your company stand out.

Why Google Shopping Should Be Your Weapon In The Fight For Better ROI

July 13, 2017
We pride ourselves on mastering the ins and outs of emerging industry trends and tools so that we can pass on the benefits to existing and future clients. A hot example of late is Google Shopping, a highly cost-effective form of pay-per-click (PPC) advertising that shows the web shopper a product listing with a photo, price and title, at the very top of the results page.

Maximise Your Marketing & Sales Efforts with Marketing Automation

June 21, 2017
If you follow our blog, you may have noticed that we’ve dedicated quite a few posts to email marketing lately. That’s because we’re huge advocates of this incredibly effective form of digital marketing. This week we’re going to dive a little deeper and talk about how you can use automated email marketing to make the most of your existing marketing and sales channels.

Why AdWords Remarketing Should be Part of Your Online Strategy

April 27, 2017
There’s a good chance you’ve seen remarketing in action while you’ve been browsing the web. Remarketing increases the likelihood that prospective customers will convert by increasing the number of times they see an ad for a product or service. Our remarketing campaigns are designed to show ads to prospects who have visited your website and met some level of engagement or content consumption criteria.

Using Lead Magnets to Grow Your Email List

March 28, 2017
In last month’s Email Marketing 101 post, we noted that building a solid email list is a key success factor in email marketing. Without the right audience to read your messages, your email marketing efforts will fall flat. We’re going to be honest with you – there are no shortcuts or cheap tricks when it comes to growing your list. You’ll need to acquire addresses one by one from people who want to hear more from you. So, how do you...
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