To be good at SEO you've got to know what works and what is purely rubbish? With so much misinformation published on the web, how do you improve your expertise? If you want to become an expert in the field of SEO, here are a few places to start.

Keen to have a crack at managing your own AdWords campaign? If so, promise me you won't leave it to run on autopilot. AdWords isn't a set and forget medium; doing it right takes time, thought and a solid understanding of how Google's ad auction platform works. Here you'll find some of the simple things you really must do if you're a DIYer intent on having a go at managing AdWords yourself.

Spring is here! It’s my favourite time of the year; the weather is getting better (or at least it's meant to be!), the days are growing longer, and there's a feeling of renewed optimism and enthusiasm that comes from knowing that summer is just around the corner. Traditionally it's the time of year for cleaning and getting rid of clutter - taking stock of what you've got around your house, clearing out the clutter and getting ready for a fresh...

A little over two years ago Morgan Stanley predicted mobile would overtake desktop use by 2015. More recently in 2011 Microsoft suggested the changeover would take place by 2014. Now a report published by the China Internet Networks Information Center suggests both estimates were conservative, with more Chinese now connecting to the Internet via mobile phone (smart phone) than desktop computers. Despite the data being a little misleading (desktop and laptop users were counted separately, when combining them might have seemed...

As smart phones become increasingly ingrained in our day-to-day life, we are talking to an increasing number of business / website owners looking for help in making the most from their growing audience of mobile users. Some quick analysis of a cross section of our clients shows mobile traffic at approximately 10.5% of total visitors during over the most recent quarter. By comparison, the same quarter in the previous year had mobile traffic at 2.8%. Suffice to say we are seeing...

I’m not sure what it is? Is it the deeply ingrained 'kiwi ingenuity' in our psyche or the 'she'll be right mate' attitude? Maybe it is simply ignorance. Would you start trading on the foreign exchange markets without first learning the basics? The same goes with Adwords. Time and time again business owners in New Zealand attempt to run Google Adwords campaigns themselves, with ZERO knowledge of how pay per click advertising actually works. I blame Google for dumbing it...

Earlier this month Google announced an important change to the keyword matching rules for Phrase and Exact match types. Their official word on the change states that "Starting in mid-May, phrase and exact match keywords will match close variants, including misspellings, singular/plural forms, stemmings, accents and abbreviations. Based on our research and testing, we believe these changes will be broadly beneficial for users and advertisers.” Typically I’m quite excited by the launch of new AdWords features (the unveiling of ‘modified broad...

How well is your Google Adwords campaign running? Good? Bad? Could be better? Absolutely no idea? When learning a new discipline, it is not uncommon to make mistakes starting out. However, if you are new to Google AdWords and running your own campaigns, beginner mistakes can be costly (or at worst just a downright waste of time and money altogether). I've seen clients make the same mistakes time and time again. Most of time they had no idea - they...

New Zealanders’ adoption of smartphone technology continues to gather pace, with smartphones now making up somewhere in the region of 30% of all handsets in use in NZ1. What’s more, with NZ’s mobile providers now offering more realistic pricing options for smartphone handsets and monthly plans, browsing the web via mobile phone is rapidly becoming the norm for many New Zealanders. Given the increase in mobile phone browsing in NZ it's time NZ business owners seriously consider how mobile is going...

It's no secret that over recent years consumers have grown increasingly immune to traditional advertising methods. The advent of MySky has meant many New Zealanders are no longer forced to watch TV commercials, meanwhile magazine and newspaper readers have long ago learned to ignore the print ads that add clutter to the stories we're really interested in reading about. As consumers we're getting better and better at shutting out the world of traditional marketing and are instead turning to friends, family,...