Over the past decade, email marketing has proven itself to be among the most powerful and effective forms of digital marketing. If email marketing isn’t a part of your digital marketing plan, it’s time to start thinking about how you can incorporate it.

A quick look at some recent stats will show you that Kiwis are spending an increasing amount of time and money online: As of 2012 (5 years ago!!), 2.8 million New Zealanders were connected to the Internet In 2015, over 2 million Kiwis shopped online in 2015, spending a staggering total of $4.7 billion In 2015, 70% of Internet users in NZ are online for 2 hours or more each day These numbers clearly demonstrate that the Internet has become...

If you’ve been following the evolution of Google’s search algorithm over the past few years, you know that serving up mobile-friendly content is one of Google’s top priorities. In an effort to ensure that everyone has access to quality content online, regardless of the device, Google has made a number of changes to reward website owners who provide content that is accessible on all devices. In September 2015, Google further defined their commitment to mobile content by hinting that they...

Google have recently confirmed that the Penguin 4.0 algorithm is now live across all countries and languages. Over the past decade, Google have demonstrated their commitment to improving the quality of web content (while also increasing website owners’ reliance on paid Google channels… a story for another day). Like other recent updates, Penguin 4.0 has some key components designed to discourage web-spam and reward compelling content. Today I’m going to outline what we know about the key changes contained in...

Conversion rate optimisation (CRO) may be one of the hottest buzzwords in digital marketing, but it’s hardly a passing trend. According to research from Econsultancy only 22% of businesses are satisfied with their online conversion rates. Combine this with the fact that traffic is only getting harder and more expensive to attract and you can see why the need to focus on improving your website’s conversion rate is so important.

Part 3 of the Hard Truths series takes a look at the role business owners need to play in achieving SEO success and explains why business owners need to stop obsessing over 'Google rankings'. I finish up the series talking about why the websites designed and developed 3 years ago are most likely now out of date.

Part 2 of the Hard Truths series takes a look at digital vs offline advertising and explains why Digital Marketing isn't a knight in shining armour for businesses that are struggling to get their act together in other areas. We finish up with a look at why businesses that dabble in setting up and managing their own AdWords campaigns are wasting money and leaving opportunity on the table.

When it comes to promoting a business online there are a number things NZ business owners need to know in order to make smart decisions - ones that will drive results and enhance brand perception and visibility. There's a lot of bad information and poor advice and poor execution circulating the NZ online marketing industry (particularly within the SEO and paid search niche) and it's time it was addressed head on.

There's an awful lot to take on board when considering multilingual and/or multi-country SEO. Choosing the right approach can mean the difference between success and failure of your international expansion efforts. Forewarned is forearmed - learn what you need to take into account and understand why when it comes to international SEO the devil is in the detail.

Running your own AdWords campaign? If so, check out these Google AdWords management tips you'll want to stay on top of if you're serious about getting results (and not wasting $$).