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Blog

How do I take advantage of Mobilegeddon?

August 21, 2015
Taking advantage of Mobilegeddon is a great way to ensure that you put your best foot forward when interacting with your audience and consumers. This article (part 2 of 2) looks at at the things that you can do to benefit from this change and make your site work for you in regards to your mobile users.

Google and its never-ending shifting of the goal posts

August 20, 2015
Recently it’s come to our attention that Google has rolled out internationally changes to the now defunct 7-Pack. What Google has now done is reduced the 7-Pack to a 3-Pack. This is great news for those 3 businesses within the pack, as they now have less competition (visually) than previous.

Mobilegeddon: The Case for Mobile-Friendly Websites

July 16, 2015
A review of the roll out and impact of the algorithm update of April 21, 2015 - Mobilegeddon. Discussed is the impact of this update to mobile search results and the recommendation to ensure that your website is mobile-friendly and its increasing importance if you want to be found on the net.

5 Tips to Raise Your Communication Success Rates

June 12, 2015
Communication. It is the key to everyone’s business and their success. It impacts upon the ability to sell, serve, compete and succeed in business (and life). But how do we get it so wrong?
Filed under Apex News

Orbit 1.7 Roll Out Has Commenced

May 27, 2015
It's been in the pipeline for a few months but we are excited to announce the roll out of the new Orbit interface. Over the next week or so we will be individually visiting every website in our user base to update the interface to Orbit 1.7 and link Google Analytics code for each site to the dashboard for real time reporting. The main changes, as mentioned last month, are: An Orbit CMS branded interface A clean and modern, more user...

What's inappropriate for a website? The Dirty Dozen.

May 14, 2015
Well after a little discussion around the water cooler, it became apparent that there are a number of different things that can be on a website that are completely 1980s and totally inappropriate for all businesses today. Shortened and labelled the ‘dirty dozen’, here are 12 things that our team have identified as completely inappropriate for your website.

Digital Marketing Demystified

April 23, 2015
When people refer to Digital Marketing it seems like an enigma – mysterious, puzzling or just plain difficult to understand. In some respects it probably is! Over my next few articles that I’ll put together, it is my intention to explain the fog around digital marketing and provide a little more explanation around what it is that we do (and are so passionate about).

Important Google Mobile-Friendly Update Coming

March 28, 2015
We at Apex are huge proponents of responsive website design and never develop a website without making sure it is mobile friendly.We always considered the user in our design process and with the huge uptake in the use of mobile devices over the past couple of years we know we need to future proof our client’s sites and ensure that they are giving their site visitors the best possible experience regardless of the device they are viewing the website from.

How Do You Thank Visitors To Your Website?

March 18, 2015
When a visitor to your website completes your contact form, signs up to your newsletter or completes a sale through your online shop how do you thank them? Do you offer up a generic Thank You page that ‘ends the conversation’ with them or do you make them feel like you’re incredibly grateful that they’ve taken the time to visit your website and interact with you? If it’s the former then you are missing a huge opportunity for further engagement with...

The Apex Experience

February 24, 2015
We understand that a business website is an investment and that it needs to deliver a measurable return on that investment so we partner with our clients from design to launch and beyond. With thorough research, effective web design, proven digital marketing techniques and progressive development standards, we build websites that are truly smarter online.
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