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Blog

Wait! Have You Considered SEO Before You Migrate Your Website?

April 29, 2016
Trust us, you’re not alone if you haven’t… We know that creating a stable and profitable search engine presence can take years to achieve, and while launching a new website or changing your domain name can present opportunities, it also carries significant risk. So, what is Website Migration? In this context we refer to website migration as any of the following: Moving from one operating environment to another e.g. switching your website from one CMS to another such as WordPress to...
Filed under Apex News

What It Means To Be a Google Partner

March 30, 2016
We are very proud to be New Plymouth’s only locally owned Google AdWords Partner. Our Digital Marketing team have worked, and continue to work, very hard to achieve this partner status by meeting strict criteria set by Google. So what exactly is the Google Partners Program? It is a globally recognised certification program for AdWords, operated by Google. Partner status has been awarded to our company via the efforts of our Digital Marketing team and their adherence to the following criteria:...

Why Cross Device Testing Is Important To Us

February 23, 2016
You’ve all heard the saying, ‘you can’t be all things to all people’ right? Well in our industry that is something that we are faced with daily as we strive to be exactly that. We want the websites that we develop to appear as they were designed to look on all browsers and all devices – whether that’s a desktop PC, Mac, Laptop, Tablet, Phablet or Smartphone. It’s a tall order and one that we take very seriously. Of course the...

How to Ensure Your Email Gets Delivered to Gmail Accounts

January 29, 2016
In the war against spam and email phishing scams, Google prides itself on the robust nature of its Gmail spam filters. The simple goal is to deliver only legitimate messages into its user’s inboxes. To obtain this goal the ‘filters’ applied to incoming email messages are constantly being refined and this can cause issues for the sender if they don’t know about or don’t follow the guidelines set out by Google. In July 2015 Google updated their filters to make them...

Why Web Browser Compatibility is Important to Us

January 14, 2016
Simply put – we want you and your website visitors to experience your website, as it was designed to be experienced. It should look and function the same, regardless of the device or browser that is being used to view it. A visitor that arrives at your website that gets a less an optimum experience is very likely to leave and we don’t want that happening. We want to maximise traffic and time on site so that your business benefits from...

Apex Digital Christmas Closedown Hours

December 18, 2015
Wishing all of our valued clients a Merry Christmas and a safe and happy holiday season. Apex will close for the year at 3.00pm on Tuesday the 22nd of December 2015, and will re-open at 8.30am on Monday the 11th of January 2016.
Filed under Apex News

'Twas the night before Christmas, and all through the house...

December 3, 2015
The team at Apex Digital cannot believe that we are staring down the barrel of Christmas 2015. It’s been a huge year for the team and we’ve managed to create some amazing websites (D) and undertaken some significant Digital Marketing (DM) services for some clients over the year.
Filed under Apex News

Why should you use an agency to manage your Google AdWords campaign?

November 18, 2015
Time and time again we hear of poor experiences and money being thrown away by potential and current clients who have opted to run their own Google AdWords campaign. Don't be another statistic.

Urgent Proactive Security Update on All Apex Digital Servers

October 19, 2015
Apex Digital wish to advise all clients of an urgent Server Upgrade scheduled for this week.
Filed under Apex News

Abandoned Cart Emails & the Unsolicited Electronic Messages Act 2007

October 13, 2015
Abandoned Cart emails are a potential sales growth tool where people have already shown interest in your products and services. Why are they not used in New Zealand more often? One reason is the Unsolicited Electronic Messages Act 2007, but it is something that shouldn't be feared. This article looks at the Act and its implications and recommendations on how to approach customers without falling foul of the law.
Filed under Apex News
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