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Blog

Five Digital Marketing Trends We're Watching In 2020

January 30, 2020
Part of our mission as a digital marketing and web development agency is to stay abreast of the latest industry trends, technologies and initiatives. Here are five emerging digital marketing trends and applications we’ve been watching through 2019 and will be keeping a close eye on in 2020.

8 Easy Ways to Spring Clean Your Business's Website

October 30, 2019
November signals the final month of spring, so it’s time to turn your spring cleaning efforts to your business’s website to help maximise conversion and ROI as we head into the Christmas and summer season.

Backlinks 101: What are backlinks and does your business need them?

July 29, 2019
Backlinking is an SEO strategy that digitally aware businesses leverage to help improve their online visibility in the Organic Search channel. Having solid backlinks pointing at your website can improve your organic visibility and garner you more traffic.

Google Ads dominates mobile search results

April 29, 2019
This month we look at the huge role Google Ads plays for companies looking to be seen online by mobile users, and how the reliable source of website traffic will only continue to grow.

A Round-Up of Digital Marketing Trends for 2019

February 28, 2019
To start the New Year, we decided to round up what we consider to be the top six digital marketing trends to watch out for in 2019. Read on to find out where we believe things are heading.

And Now, How to Build the Perfect eCommerce Product Page

January 31, 2019
Last month we gave tips on how to create the perfect product category pages for your eCommerce website. Now, let’s talk about the principles of building the perfect product page to help your site visitors (and search engines like Google) take action.

How to Build the Perfect eCommerce Product Category Page

November 30, 2018
If you own an online shop, chances are you’ve spent a lot of time refining your homepage and your product pages to make sure that your website visitors know exactly what it is that you sell. No doubt you’ve done a really great job too, but have you given your product category pages the same amount of love or do you simply rely on your website to autogenerate these pages from the information within your product pages? If so, you may be missing a huge opportunity to better engage your audience and increase your sales.

The Facebook Pixel - What Is It and Why Use It?

October 31, 2018
For advertisers using Facebook Ads, the Facebook Pixel is a ‘must have’ that will help to get the most out of your advertising budget and allow you to analyse the effectiveness of your campaign. So, let’s look at exactly what the Facebook Pixel is and why it’s important to use it.

Google's New Responsive Search Ads

September 28, 2018
Google are continually evolving their products to harness the power of machine learning. Their ultimate goal is to deliver the very best experience for their users — aka your potential customers. Their latest offering is Responsive Search Ads which is already available in beta across some of our clients’ Google Ads accounts.

Web Browser Compatibility Update 2018

September 18, 2018
As people update the operating systems on their computers and devices, the browsers associated with them are also updated. Market share of particular operating systems and, therefore the browsers that people use to surf the web, is constantly changing so we thought it was again time to write an updated post outlining the latest stats.
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