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Blog

What's inappropriate for a website? The Dirty Dozen.

May 14, 2015
Well after a little discussion around the water cooler, it became apparent that there are a number of different things that can be on a website that are completely 1980s and totally inappropriate for all businesses today. Shortened and labelled the ‘dirty dozen’, here are 12 things that our team have identified as completely inappropriate for your website.

Digital Marketing Demystified

April 23, 2015
When people refer to Digital Marketing it seems like an enigma – mysterious, puzzling or just plain difficult to understand. In some respects it probably is! Over my next few articles that I’ll put together, it is my intention to explain the fog around digital marketing and provide a little more explanation around what it is that we do (and are so passionate about).

Important Google Mobile-Friendly Update Coming

March 28, 2015
We at Apex are huge proponents of responsive website design and never develop a website without making sure it is mobile friendly.We always considered the user in our design process and with the huge uptake in the use of mobile devices over the past couple of years we know we need to future proof our client’s sites and ensure that they are giving their site visitors the best possible experience regardless of the device they are viewing the website from.

How Do You Thank Visitors To Your Website?

March 18, 2015
When a visitor to your website completes your contact form, signs up to your newsletter or completes a sale through your online shop how do you thank them? Do you offer up a generic Thank You page that ‘ends the conversation’ with them or do you make them feel like you’re incredibly grateful that they’ve taken the time to visit your website and interact with you? If it’s the former then you are missing a huge opportunity for further engagement with...

The Apex Experience

February 24, 2015
We understand that a business website is an investment and that it needs to deliver a measurable return on that investment so we partner with our clients from design to launch and beyond. With thorough research, effective web design, proven digital marketing techniques and progressive development standards, we build websites that are truly smarter online.

Why we're recommending secure certificates for all our clients

January 16, 2015
Historically, HTTPS connections were associated with eCommerce websites, email platforms and websites that conducted sensitive transactions. In the last several years, however, the use of HTTPS has become prevalent across a wide variety of websites to protect page authenticity, secure accounts and keep user information private.

Hard Truths about Promoting Your Business Online (#3)

January 13, 2015
Part 3 of the Hard Truths series takes a look at the role business owners need to play in achieving SEO success and explains why business owners need to stop obsessing over 'Google rankings'. I finish up the series talking about why the websites designed and developed 3 years ago are most likely now out of date.

Apex Xmas Shut Down Hours

December 16, 2014
Apex Xmas Shut Down Hours
Filed under Apex News

The Christmas Rush or the Christmas Slide?

December 15, 2014
Whether you’re stressed or on the wind down, it is important to ensure that amongst the Christmas period mayhem that there is some time assigned for you.
Filed under Apex News

Hard Truths about Promoting Your Business Online (#2)

December 14, 2014
Part 2 of the Hard Truths series takes a look at digital vs offline advertising and explains why Digital Marketing isn't a knight in shining armour for businesses that are struggling to get their act together in other areas. We finish up with a look at why businesses that dabble in setting up and managing their own AdWords campaigns are wasting money and leaving opportunity on the table.
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