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Blog

A Round-Up of Digital Marketing Trends for 2019

February 28, 2019
To start the New Year, we decided to round up what we consider to be the top six digital marketing trends to watch out for in 2019. Read on to find out where we believe things are heading.

And Now, How to Build the Perfect eCommerce Product Page

January 31, 2019
Last month we gave tips on how to create the perfect product category pages for your eCommerce website. Now, let’s talk about the principles of building the perfect product page to help your site visitors (and search engines like Google) take action.

How to Build the Perfect eCommerce Product Category Page

November 30, 2018
If you own an online shop, chances are you’ve spent a lot of time refining your homepage and your product pages to make sure that your website visitors know exactly what it is that you sell. No doubt you’ve done a really great job too, but have you given your product category pages the same amount of love or do you simply rely on your website to autogenerate these pages from the information within your product pages? If so, you may be missing a huge opportunity to better engage your audience and increase your sales.

The Facebook Pixel - What Is It and Why Use It?

October 31, 2018
For advertisers using Facebook Ads, the Facebook Pixel is a ‘must have’ that will help to get the most out of your advertising budget and allow you to analyse the effectiveness of your campaign. So, let’s look at exactly what the Facebook Pixel is and why it’s important to use it.

Google's New Responsive Search Ads

September 28, 2018
Google are continually evolving their products to harness the power of machine learning. Their ultimate goal is to deliver the very best experience for their users — aka your potential customers. Their latest offering is Responsive Search Ads which is already available in beta across some of our clients’ Google Ads accounts.

Web Browser Compatibility Update 2018

September 18, 2018
As people update the operating systems on their computers and devices, the browsers associated with them are also updated. Market share of particular operating systems and, therefore the browsers that people use to surf the web, is constantly changing so we thought it was again time to write an updated post outlining the latest stats.

Can Software as a Service Save you Time and Money?

August 31, 2018
Software as a Service (SaaS) helps switched-on companies around the globe make short work of time-consuming and menial tasks by handing them over to computers that employ AI and machine learning. This removes the element of human error, saves money and creates more time for steering the ship.

The Perfectly Optimised Page: Boosting Online Visibility with On-Page SEO

July 26, 2018
This month we’re talking about the importance of on-page SEO and how you can improve your online visibility with the perfectly optimised page., plus we share our '13 elements for online success'.

Leveraging Local SEO - How to Connect with Customers Precisely When They Need You

June 29, 2018
Today’s online searches are dominated by queries regarding local businesses and attractions; their products, services and general information about them. If a local business can successfully feature in the results for these searches through local SEO (search engine optimisation), they stand to boost their online visibility and increase online and offline conversions.

Gardening in AdWords - Using Our Digital Green Thumb for Optimum ROI

May 18, 2018
AdWords campaigns require ongoing management of proactive and reactive measures by skilled digital marketers to ensure successful campaign optimisation and the ultimate return on your investment.
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