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Blog

Google Confirms Mobile-First Priority

November 29, 2016
If you’ve been following the evolution of Google’s search algorithm over the past few years, you know that serving up mobile-friendly content is one of Google’s top priorities. In an effort to ensure that everyone has access to quality content online, regardless of the device, Google has made a number of changes to reward website owners who provide content that is accessible on all devices. In September 2015, Google further defined their commitment to mobile content by hinting that they...
Filed under Apex News

Urgent Proactive Security Update - Apex Digital Servers - November 2016

November 17, 2016
Summary: We will be updating and restarting our NZ, AU, UK and USA servers to address a Xen security issue before the details of the issue become public. Who is affected: All Apex clients with websites hosted on our NZ, AU, UK or USA servers will be affected by this update. If you are unsure which of our servers we are hosting your website on, drop us an email to [email protected] and we will get straight back to you. Detail:...
Filed under Apex News

Why the Penguin 4.0 update is good news for website owners

October 31, 2016
Google have recently confirmed that the Penguin 4.0 algorithm is now live across all countries and languages. Over the past decade, Google have demonstrated their commitment to improving the quality of web content (while also increasing website owners’ reliance on paid Google channels… a story for another day). Like other recent updates, Penguin 4.0 has some key components designed to discourage web-spam and reward compelling content. Today I’m going to outline what we know about the key changes contained in...
Filed under Apex News

Server Upgrades - where we are at and what we have planned to do

October 31, 2016
As anyone with a website on our Dutch, German or Australian servers will know, we are in the middle of a major server upgrade project across our network. All our servers are being upgraded to the very latest versions of Centos (Linux), and Plesk as well as taking advantage of much faster hardware with the use of SSD (Solid State Disks). We expect to complete our Australian server migration this month and will then proceed to upgrading our Auckland Servers. The...
Filed under Apex News

Conversion Rate Optimisation 101

September 29, 2016
Conversion rate optimisation (CRO) may be one of the hottest buzzwords in digital marketing, but it’s hardly a passing trend. According to research from Econsultancy only 22% of businesses are satisfied with their online conversion rates. Combine this with the fact that traffic is only getting harder and more expensive to attract and you can see why the need to focus on improving your website’s conversion rate is so important.

Urgent Proactive Security Update - Apex Digital Servers - September 2016

August 30, 2016
Summary: We will be updating and restarting our NZ, AU, UK and USA servers to address a Xen security issue before the details of the issue become public. Who is affected: All Apex clients with websites hosted on our NZ, AU, UK or USA servers will be affected by this update. If you are unsure which of our servers we are hosting your website on, drop us an email to [email protected] and we will get straight back to you. Detail: The...
Filed under Apex News

Urgent Proactive Security Update - Apex Digital Servers - July 2016

July 20, 2016
Apex Digital wish to advise all clients of an urgent Server Upgrade scheduled for this week.
Filed under Apex News

Apex Digital Managed Hosting Plans vs. Un-managed Hosting Plans

May 27, 2016
So, you have a website and you pay a monthly or annual hosting fee to ensure that your website is accessible to all of your website visitors over the Internet. As a website owner that’s about all you really want or need to know right? Besides, all that hosting jargon is technical and complex; not to mention confusing. You don’t want to be bothered with the nuts and bolts of the hosting plan that your web developer has you on, you...

Wait! Have You Considered SEO Before You Migrate Your Website?

April 29, 2016
Trust us, you’re not alone if you haven’t… We know that creating a stable and profitable search engine presence can take years to achieve, and while launching a new website or changing your domain name can present opportunities, it also carries significant risk. So, what is Website Migration? In this context we refer to website migration as any of the following: Moving from one operating environment to another e.g. switching your website from one CMS to another such as WordPress to...
Filed under Apex News

What It Means To Be a Google Partner

March 30, 2016
We are very proud to be New Plymouth’s only locally owned Google AdWords Partner. Our Digital Marketing team have worked, and continue to work, very hard to achieve this partner status by meeting strict criteria set by Google. So what exactly is the Google Partners Program? It is a globally recognised certification program for AdWords, operated by Google. Partner status has been awarded to our company via the efforts of our Digital Marketing team and their adherence to the following criteria:...
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