THANKS FOR GETTING IN TOUCH

We aim to respond to all messages within 1 business day. You'll be hearing from us soon!

In the meantime, perhaps you'd like to learn more...

EXCITING!

We'd love to help you get your next digital project off the ground.

HOW CAN WE REACH YOU?

*Required Fields
*
*
*
*

HOW CAN WE HELP YOU BE SMARTER ONLINE

*
CLOSE

Blog

Converting Visitors Into Customers - Simple Tips For Improving Your Website's Conversion Rate

May 10, 2011
As online marketing becomes increasingly mainstream in NZ it’s clear that any successful online marketing strategy needs to address a variety of factors, not just traffic generation. While it’s certainly important to see your daily/weekly/monthly visits graph trending upwards over time, you also need to pay close attention to what’s happening with your website’s ‘conversion rate’ - the percentage of visitors who take a desired action on your site, such as submitting an enquiry, signing up for an offer, providing you...

Things To Keep In Mind When Coding HTML Email Templates

March 25, 2011
Each email service client treats HTML and CSS differently and this can cause many issues when trying to code an HTML template that looks effective for all recipients. With this post I'll point out some main problems you may come across when building an HTML email template and give you some tips avoiding them. Before you even start designing your template you need to start thinking about how it will work as an email. Your design should be simple. You want...

Twitter and the Christchurch Earthquake February 2011

At 12.51pm on Tuesday 22nd February Christchurch as we all knew it changed. The beautiful ‘Garden City’ and my hometown of Christchurch has been in a state of turmoil and mixed emotion since. Many iconic buildings that I, along with many others used to walk past on a daily basis have been reduced to rubble and more importantly many people have been severely affected. The CBD is out of bounds and suburbs are gradually gaining use of water and power, meaning...

Google Page Speed - it's worth the effort

February 18, 2011
'The pressure on website developers to be experts in all areas of the web is becoming greater and greater. It seems every few months there is a new tool, new idea, new way of approaching the same thing, and the expectation is that web developers must learn and incorporate it. Google Page Speed is one of these tools. Google Page Speed was initially released in June 2009 (source: http://code.google.com/p/page-speed/wiki/ReleaseNotes) as an add-on for Firebug in Firefox. The aim of the tool...

HTML5 and CSS3 - how long must we wait?

January 17, 2011
It seems that most things these days can be done via your friendly web browser from devices of many shapes and forms. For the most part, viewing websites should be a breeze after the hours of input from the designers and web developers. But, it is no longer enough to just slap up a 2 dimensional website and display the bare basics of your client's information. Nearly everyone these days wants the 'Web 2.0' experience, and if they don't know about...

Ultra-Fast Broadband Is On Its Way to New Plymouth!

December 8, 2010
The government’s announcement that ultra-fast broadband (UFB) is on its way to 7 lucky regions in New Zealand’s North Island is music to our ears. New Plymouth has long been a technology hub with companies such as Tenderlink, Webfarm and of course Apex Digital being headquartered here, but this latest announcement means that New Plymouth will be leading the country in being the first to experience the considerable benefits that UFB brings, ahead of any of the major centres. Having recently...

Should I purchase a '.com' or a '.co.nz' domain name?

March 4, 2010
In this post we outline some of the key factors you should be thinking about when deciding whether to register a '.com' or a '.co.nz' domain name. On the face of it choosing a domain name for your website would appear to be a fairly straightforward process; brainstorm and select a name that identifies your business or service offering, check to see if it’s available for purchase (i.e. not already taken by someone else), and pay the fee required to register...

How to setup a 301 Permanent Redirect

October 15, 2008
In our previous post SEO Considerations When Redesigning a Website we touched on how to mitigate the ill effects of changing your website domain or file names by using 301 Permanent Redirects. Here we will give you instruction on how to set up this redirect on both Apache and Microsoft IIS web servers. The “301 Permanent Redirect” is the most efficient and search engine friendly method for redirecting websites. Situations include: To redirect an old domain name to a new domain...

How to Gain Rankings in Country Specific Search Engines

October 2, 2008
It's no secret that Search Engines like to return results to users that are relevant to their search query. Not only do they strive to provide the best quality results based on what a user searches for but have also begun to return results relative to the users geographic location based on both the Search Engine that they use for their query e.g. www.google.co.nz and which Country they are searching from. These quality results are what drive people to give preference...

SEO Considerations When Redesigning a Website

September 22, 2008
We often find that people redesign or redevelop their websites without considering the implications of this on SEO. Many site owners invest a considerable amount of money in optimisation and marketing of their website but fail to consider this during the redesign process. There are 2 fundamental rules that should be followed when redesigning or redeveloping a website. 1. Do not change your domain name. Doing so effectively erases the Search Engine footprint that you have spent many years growing. It...
Page 1 2 3 4 5 7
ARE YOU READY TO BE SMARTER ONLINE TOO?WANT TO GET STARTED?
HERE'S HOW
YES

AWESOME! LET'S GET STARTED

TELL US HOW WE CAN HELP

THANKS FOR GETTING IN TOUCH

We aim to respond to all messages within 1 business day. You'll be hearing from us soon!

In the meantime, perhaps you'd like to learn more...

Our friendly team can be reached Monday - Friday from 8.30am to 5.00pm.
Fill in your details below and we'll get back to you lightning fast.

* *
* *
*
*
*
*Required Fields