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Blog

5.7.1 Postfix Mail Error

September 19, 2012
We have had a client report an intermittent mail issue where their email was being bounced with a 5.7.1 error. We host around 10 email accounts for this client, but only act as a pass-through POP - as email is redirected to Gmail servers. The reported issue was that every few months or so, three of the ten email addresses would start bouncing email back from our server with a 5.7.1 error. Post fix mail logs weren't very helpful since 5.7.1...

Been Bitten By Panda for Duplicate Content?

August 28, 2012
Do you regularly review your website visitor traffic? Noticed a drop off in recent months for reasons unrelated to factors you can rule out? It is possible that it correlates with a recent Google Penguin or Google Panda algorithm update. We suggest comparing these traffic decreases with major updates that have occurred – SEOMOZ have a detailed Google Algorithm Change History timeline that you can use for this exercise. While we are focusing this blog post on duplicate content with regards...

Blog Module Upgrade - New Features, Better Optimised

August 21, 2012
We are proud to announce the first of many big updates to Orbit, our SEO friendly CMS. This first upgrade focuses specifically on major improvements to the blogging module. Enjoy a new interface designed to make blogging easier for you, while at the same time the ability to publish content well optimised for search. We drew a lot of our inspiration from platforms like Wordpress and some of our favourite SEO plugins. Already own the Orbit blog module? You benefit...

Responsive Web Design vs Mobile Website vs Mobile App - Which Way To Go?

August 15, 2012
A little over two years ago Morgan Stanley predicted mobile would overtake desktop use by 2015. More recently in 2011 Microsoft suggested the changeover would take place by 2014. Now a report published by the China Internet Networks Information Center suggests both estimates were conservative, with more Chinese now connecting to the Internet via mobile phone (smart phone) than desktop computers. Despite the data being a little misleading (desktop and laptop users were counted separately, when combining them might have seemed...

The What, How and Why of Responsive Website Design

July 27, 2012
What is Responsive Website Design? Responsive Website Design is the process of designing and building a website using techniques that allow the layout of the website to automatically adapt to fit the device it is being viewed on - be it on a desktop computer, a smartphone (such as an iPhone, Blackberry or any brand of phone using the Windows or Android operating system) or a tablet computer (such as iPad, Kindle Fire, Samsung Galaxy Tab or Google Nexus). Figure...

Protecting your Original Content Online

July 27, 2012
So someone has stolen your photos, images or copy and is using it on their website. Well tough, it’s a big bad world and there’s not much you can do about it right? Wrong! – The Digital Millennium Copyright Act (DMCA) could be your saviour. Most Internet Service Providers, Domain Registrars and Web Hosts subscribe to the principles of the DMCA and take any DMCA complaint seriously. It is important to note that by making a DMCA complaint you are making...

30 Search & Social Posts From June That You Should Read

July 2, 2012
June has been a busy month for the team at Apex Digital - a lot of good stuff in the pipelines. While not keeping busy with client work, we have been looking at a more holistic approach to the way we do search and currently in the process of rolling out some brand spanking new services. In addition to that we are working on the biggest update yet to our search engine friendly CMS; Orbit. Another one we are pretty...

How To Get Started With Your Mobile Website Strategy

June 27, 2012
As smart phones become increasingly ingrained in our day-to-day life, we are talking to an increasing number of business / website owners looking for help in making the most from their growing audience of mobile users. Some quick analysis of a cross section of our clients shows mobile traffic at approximately 10.5% of total visitors during over the most recent quarter. By comparison, the same quarter in the previous year had mobile traffic at 2.8%. Suffice to say we are seeing...

Google Adwords - You're Doing It Wrong

May 18, 2012
This is part 4 in a series of Google Adwords and how to get better results with your PPC campaigns. Let’s get straight into it. Why You Are Not Testing Ad Copy? If you make only one change to improve your Google Adwords campaign - start split testing your ad copy today. At a minimum try to have at least two ads running and rotating these evenly. You will have to check these ads every 30 days now because unfortunately Google...

19 Blog Post Ideas To Write About

Being seen as a blogging authority in your industry takes time and a steadfast focus on creating lots of extremely valuable content. For many this latter part starts out well, but then quickly becomes a daily/weekly or monthly struggle and unfortunately oftentimes gets left in the ‘too hard basket’. A common question that clients often ask when starting out with blogging is: ‘What Should I Blog About?’ While you are no doubt an expert on your subject matter, it can be...
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