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Blog

Redesigning Your Website The Right Way

January 25, 2012
The start of a new year - a time when many people take stock of the year that's passed, set personal goals and make plans for the year ahead. For many businesses the dawn of a new year is also a time for goal setting and scoping out improvements that can be made or achievements that can be built upon from the previous year. From our experience in the web industry it's also a time when many businesses reconsider their existing...

9 User-Friendly Tips For Your Website Forms

January 23, 2012
Getting visitors to your website from an organic search results page or a paid search advertisement such as a Google AdWords text ad, is only step one. Step two involves making sure that these visitors stay on your website and complete what you consider to be your conversion goal. These goals may be to buy something, sign up for your newsletter, become a member, make an enquiry via your contact form - the list goes on – but what they all...

Why You Should Have a Blog on Your Website

October 19, 2011
Like Social Media Marketing everyone seems to be talking about blogs too, so why should you have a blog on your website? First, let’s look at what a blog is: Blogs provide your business with a chance to share your expertise and knowledge with a wider audience. They can be used as a news interface or to create excitement around a service or product that your business offers, allowing you to interact and create dialog with your audience around topics of...

Understanding, Analysing and Improving Bounce Rate

August 26, 2011
When it comes to measuring and monitoring your website’s performance using Google Analytics, 'Bounce Rate' is one of the most important metrics that web marketers use to determine the effectiveness of a website. In this post I'll take a look at what bounce rate is, why it is important, and what you can do to improve it. What is bounce rate? Google define bounce rate as "the percentage of single-page visits in which the person left your website from the entrance...

Online Consumer Reviews and Your Website

August 22, 2011
When it comes to online consumer purchasing decisions, one area that is growing in significance is the influence of other people’s opinions. Similar to the offline world, word of mouth is equally influential online. It is also helpful to remember that reviews read and shared online don’t just stay there, the people who wrote or read these, may also tell others whom they see at home, in a social environment or at work. According to Marketingcharts.com, research performed by Deloitte’s Consumer...

How to implement Conversion Rate Optimisation (CRO)

August 22, 2011
In an earlier post I introduced just some of the ways you can try to improve your website's conversion rate and get more visitors to complete a desired action on your website such as submitting an enquiry, signing up for an offer, providing you with their email address, making a purchase, and so on. In this follow-up post I'll introduce you to the process of Conversion Rate Optimisation (CRO), while also highlighting some of the tools that can be used to...

Preparing Your Website For The Mobile Web

July 27, 2011
According to Gartner (the world's leading information technology research and advisory company), by 2013 mobile devices will overtake desktop computers and laptops as the most common web access device worldwide. And while New Zealand’s smartphone uptake is slightly behind the rest of the world, the increased adoption of these devices cannot be ignored. As a consequence it’s becoming more and more necessary to not only consider these devices, but actually cater to them in your website design and build process. When...

Keep your browser up to date

June 28, 2011
It seems that on a daily basis the news contains reports of someone being hacked, whether it is a large company or your friendly neighbour down the street. These days most people appear to be a lot more aware of spam emails, but there is another very important security issue that is often over looked – are you running the latest version of your browser? There are five major browsers available at the moment and all of them are constantly being...

Google AdWords 101

If you haven’t heard of Google AdWords before (also known as PPC and Pay Per Click advertising), chances are you have seen it at work, but just haven’t realised it. When you last performed a search on Google, you may have seen small text advertisements appearing at the top of the page and down the right-hand side of the page. If you ever wondered how they got to appear there, it is because of Google AdWords advertising. How Does Google AdWords...

Converting Visitors Into Customers - Simple Tips For Improving Your Website's Conversion Rate

May 10, 2011
As online marketing becomes increasingly mainstream in NZ it’s clear that any successful online marketing strategy needs to address a variety of factors, not just traffic generation. While it’s certainly important to see your daily/weekly/monthly visits graph trending upwards over time, you also need to pay close attention to what’s happening with your website’s ‘conversion rate’ - the percentage of visitors who take a desired action on your site, such as submitting an enquiry, signing up for an offer, providing you...
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