"It's always helpful to learn from your mistakes because then your mistakes seem worthwhile." ~ Garry Marshall Alternatively, you can learn from others. Continuing from my previous post on common Google Adwords mistakes beginners often make - today you will learn about three more errors you want to avoid if you are new to Pay Per Click (PPC) advertising. 1. Failing to Setup Conversion Tracking You cannot improve what you do not measure. While tracking clicks, cost, CTR etc. is important...

A successful business blog requires website owners to be committed to creating valuable content that people actually want to read. It is important to firstly understand that blogging takes time, but with consistency comes results. Secondly, you should always plan ahead and have a long-term content creation strategy in place to help prevent your business blog from becoming stagnant. If you can commit to taking these two points on board you’ll go a long way to achieving the following 3 business...

How well is your Google Adwords campaign running? Good? Bad? Could be better? Absolutely no idea? When learning a new discipline, it is not uncommon to make mistakes starting out. However, if you are new to Google AdWords and running your own campaigns, beginner mistakes can be costly (or at worst just a downright waste of time and money altogether). I've seen clients make the same mistakes time and time again. Most of time they had no idea - they...

New Zealanders’ adoption of smartphone technology continues to gather pace, with smartphones now making up somewhere in the region of 30% of all handsets in use in NZ1. What’s more, with NZ’s mobile providers now offering more realistic pricing options for smartphone handsets and monthly plans, browsing the web via mobile phone is rapidly becoming the norm for many New Zealanders. Given the increase in mobile phone browsing in NZ it's time NZ business owners seriously consider how mobile is going...

Last year was an exciting year in the online marketing industry - Google certainly kept search marketers busy with multiple of major algorithm changes. With January over already, now is an excellent time to reassess and realign your online goals. So where should you focus your marketing energy and efforts this year? Here are six online marketing strategies worthy of your attention in 2012: 1. Mobile Search Approximately 3 million New Zealanders own a mobile phone or have a Smartphone...

It's no secret that over recent years consumers have grown increasingly immune to traditional advertising methods. The advent of MySky has meant many New Zealanders are no longer forced to watch TV commercials, meanwhile magazine and newspaper readers have long ago learned to ignore the print ads that add clutter to the stories we're really interested in reading about. As consumers we're getting better and better at shutting out the world of traditional marketing and are instead turning to friends, family,...

The start of a new year - a time when many people take stock of the year that's passed, set personal goals and make plans for the year ahead. For many businesses the dawn of a new year is also a time for goal setting and scoping out improvements that can be made or achievements that can be built upon from the previous year. From our experience in the web industry it's also a time when many businesses reconsider their existing...

Getting visitors to your website from an organic search results page or a paid search advertisement such as a Google AdWords text ad, is only step one. Step two involves making sure that these visitors stay on your website and complete what you consider to be your conversion goal. These goals may be to buy something, sign up for your newsletter, become a member, make an enquiry via your contact form - the list goes on – but what they all...

Like Social Media Marketing everyone seems to be talking about blogs too, so why should you have a blog on your website? First, let’s look at what a blog is: Blogs provide your business with a chance to share your expertise and knowledge with a wider audience. They can be used as a news interface or to create excitement around a service or product that your business offers, allowing you to interact and create dialog with your audience around topics of...

When it comes to measuring and monitoring your website’s performance using Google Analytics, 'Bounce Rate' is one of the most important metrics that web marketers use to determine the effectiveness of a website. In this post I'll take a look at what bounce rate is, why it is important, and what you can do to improve it. What is bounce rate? Google define bounce rate as "the percentage of single-page visits in which the person left your website from the entrance...