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Why AdWords Remarketing Should be Part of Your Online Strategy

April 27, 2017
There’s a good chance you’ve seen remarketing in action while you’ve been browsing the web. Remarketing increases the likelihood that prospective customers will convert by increasing the number of times they see an ad for a product or service. Our remarketing campaigns are designed to show ads to prospects who have visited your website and met some level of engagement or content consumption criteria.

Using Lead Magnets to Grow Your Email List

March 28, 2017
In last month’s Email Marketing 101 post, we noted that building a solid email list is a key success factor in email marketing. Without the right audience to read your messages, your email marketing efforts will fall flat. We’re going to be honest with you – there are no shortcuts or cheap tricks when it comes to growing your list. You’ll need to acquire addresses one by one from people who want to hear more from you. So, how do you...

Email Marketing 101

February 23, 2017
Over the past decade, email marketing has proven itself to be among the most powerful and effective forms of digital marketing. If email marketing isn’t a part of your digital marketing plan, it’s time to start thinking about how you can incorporate it.

Choose the Best Digital Marketing Agency with these 15 Questions

January 26, 2017
A quick look at some recent stats will show you that Kiwis are spending an increasing amount of time and money online: As of 2012 (5 years ago!!), 2.8 million New Zealanders were connected to the Internet In 2015, over 2 million Kiwis shopped online in 2015, spending a staggering total of $4.7 billion In 2015, 70% of Internet users in NZ are online for 2 hours or more each day These numbers clearly demonstrate that the Internet has become...

Google Confirms Mobile-First Priority

November 29, 2016
If you’ve been following the evolution of Google’s search algorithm over the past few years, you know that serving up mobile-friendly content is one of Google’s top priorities. In an effort to ensure that everyone has access to quality content online, regardless of the device, Google has made a number of changes to reward website owners who provide content that is accessible on all devices. In September 2015, Google further defined their commitment to mobile content by hinting that they...
Filed under Apex News

Why the Penguin 4.0 update is good news for website owners

October 31, 2016
Google have recently confirmed that the Penguin 4.0 algorithm is now live across all countries and languages. Over the past decade, Google have demonstrated their commitment to improving the quality of web content (while also increasing website owners’ reliance on paid Google channels… a story for another day). Like other recent updates, Penguin 4.0 has some key components designed to discourage web-spam and reward compelling content. Today I’m going to outline what we know about the key changes contained in...
Filed under Apex News

Conversion Rate Optimisation 101

September 29, 2016
Conversion rate optimisation (CRO) may be one of the hottest buzzwords in digital marketing, but it’s hardly a passing trend. According to research from Econsultancy only 22% of businesses are satisfied with their online conversion rates. Combine this with the fact that traffic is only getting harder and more expensive to attract and you can see why the need to focus on improving your website’s conversion rate is so important.

Apex Digital Managed Hosting Plans vs. Un-managed Hosting Plans

May 27, 2016
So, you have a website and you pay a monthly or annual hosting fee to ensure that your website is accessible to all of your website visitors over the Internet. As a website owner that’s about all you really want or need to know right? Besides, all that hosting jargon is technical and complex; not to mention confusing. You don’t want to be bothered with the nuts and bolts of the hosting plan that your web developer has you on, you...

Wait! Have You Considered SEO Before You Migrate Your Website?

April 29, 2016
Trust us, you’re not alone if you haven’t… We know that creating a stable and profitable search engine presence can take years to achieve, and while launching a new website or changing your domain name can present opportunities, it also carries significant risk. So, what is Website Migration? In this context we refer to website migration as any of the following: Moving from one operating environment to another e.g. switching your website from one CMS to another such as WordPress to...
Filed under Apex News

What It Means To Be a Google Partner

March 30, 2016
We are very proud to be New Plymouth’s only locally owned Google AdWords Partner. Our Digital Marketing team have worked, and continue to work, very hard to achieve this partner status by meeting strict criteria set by Google. So what exactly is the Google Partners Program? It is a globally recognised certification program for AdWords, operated by Google. Partner status has been awarded to our company via the efforts of our Digital Marketing team and their adherence to the following criteria:...
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