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Blog

The New Boy on the Block - An Insider's Guide

November 27, 2014
As I have recently come on board at Apex, I thought it would be a good idea to practice what we preach, provide an insight into the Apex Company from a newbie perspective, and actually write something about what I’ve been hired to oversee. I was lucky enough to have done some project work for Apex at the beginning of 2014, so wasn’t walking into the newly acquired role with my eyes firmly shut. I knew from experience that I was about to work with a bunch of professionals, who knew their stuff, worked like trojans and were strong client advocates.
Filed under Apex News

The Hard Truths About Promoting Your Business Online

November 14, 2014
When it comes to promoting a business online there are a number things NZ business owners need to know in order to make smart decisions - ones that will drive results and enhance brand perception and visibility. There's a lot of bad information and poor advice and poor execution circulating the NZ online marketing industry (particularly within the SEO and paid search niche) and it's time it was addressed head on.

Online Marketing Article Roundup - October 2014

October 28, 2014
Our pick of the web's best Online Marketing articles from September/October 2014. Save yourself valuable time sorting through low quality articles - read the good stuff here...

Your Secure Certificate may not actually be very secure

October 24, 2014
For several years, SHA-1 secure certificates have been considered somewhat insecure, resulting in a recommendation to phase them out by leading industry players such as Google and Microsoft. This is happening quicker than anticipated, but fortunately Apex have planned ahead and can assure our clients that their websites are already protected by a more secure and accepted form of SSL certificate.

West Coast Cocoa Party!

September 15, 2014
Join the Apex Digital team as we enjoy some hot chocolate, compliments of West Coast Cocoa! Learn more about their amazing products and newly launched website in today's blog post.
Filed under Apex News

Wildcard '*' versus Exact Match '@' DNS records

March 20, 2014
Ever wondered what the difference was between the ‘@’ symbol and the ‘*’ symbol when setting up a DNS Zone file for a domain name. In the past I have seen them used interchangeably with sometimes unexpected results. The difference is that one (@) is for exact match search where there is no subdomain and the other (*) is a Wild Card – they are not interchangeable in all circumstances. Consider the following Zone File for domain name xyz.com, Any DNS...

New gTLDs Are Coming: Get Ready!

February 5, 2014
Big changes are coming in the domain name space with the addition of thousands of new gTLDs in the coming years. The process has already started, so don't wait until it's too late to grab one of these new domain names for your business! Here's what you need to know now.

Never Miss an Important Email Again!

January 20, 2014
Are you missing out on receiving emails from particular senders? You may not have the sender added to your 'safe list'. Here, we discuss how you can add a sender to your 'safe list' so you never miss an email from them again.
Filed under Apex News

Important Notice to Our Clients About a Change to the .NZ Domain Space

December 9, 2013
An important change is happening in the .nz domain space. This post gives you the info you'll need to make smart decisions about your web address in 2014.

What the Facebook Giraffe Riddle Taught Me About Social Media

October 31, 2013
In the world of social media, some ideas take off faster than others. After succumbing to the trending giraffe riddle on Facebook, I started thinking about why some ideas are more successful than others and how we can apply these insights to our clients' campaigns.
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