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Blog

Improve your E-Commerce Store by Fixing 3 Common Issues

September 26, 2012
There are simply dozens of E-commerce mistakes and issues that negatively affect online retailers every day. To list all of these would require a very long post! Three mistakes that I commonly see and think ‘if only they did this or fixed that’ include: lack of helpful product information, a confusing shopping cart check out process, and the presence of product page content duplication. 1. Lack of Helpful Product Information The product information you provide on your site and how you...

New Kid On The Block

September 25, 2012
Hi all, I'm Leanne Hodge, Business Development Manager at Apex Digital. Being the ‘new kid on the block’ at the New Plymouth office has been a warm and welcoming experience. Apex Digital has a great team where expert skills and knowledge abounds. I am really enjoying learning from the team and being able to contribute – being part of a local expert team here in New Plymouth is both refreshing and exciting. I am passionate about helping people in business –...
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5.7.1 Postfix Mail Error

September 19, 2012
We have had a client report an intermittent mail issue where their email was being bounced with a 5.7.1 error. We host around 10 email accounts for this client, but only act as a pass-through POP - as email is redirected to Gmail servers. The reported issue was that every few months or so, three of the ten email addresses would start bouncing email back from our server with a 5.7.1 error. Post fix mail logs weren't very helpful since 5.7.1...

Been Bitten By Panda for Duplicate Content?

August 28, 2012
Do you regularly review your website visitor traffic? Noticed a drop off in recent months for reasons unrelated to factors you can rule out? It is possible that it correlates with a recent Google Penguin or Google Panda algorithm update. We suggest comparing these traffic decreases with major updates that have occurred – SEOMOZ have a detailed Google Algorithm Change History timeline that you can use for this exercise. While we are focusing this blog post on duplicate content with regards...

Blog Module Upgrade - New Features, Better Optimised

August 21, 2012
We are proud to announce the first of many big updates to Orbit, our SEO friendly CMS. This first upgrade focuses specifically on major improvements to the blogging module. Enjoy a new interface designed to make blogging easier for you, while at the same time the ability to publish content well optimised for search. We drew a lot of our inspiration from platforms like Wordpress and some of our favourite SEO plugins. Already own the Orbit blog module? You benefit...

Responsive Web Design vs Mobile Website vs Mobile App - Which Way To Go?

August 15, 2012
A little over two years ago Morgan Stanley predicted mobile would overtake desktop use by 2015. More recently in 2011 Microsoft suggested the changeover would take place by 2014. Now a report published by the China Internet Networks Information Center suggests both estimates were conservative, with more Chinese now connecting to the Internet via mobile phone (smart phone) than desktop computers. Despite the data being a little misleading (desktop and laptop users were counted separately, when combining them might have seemed...

The What, How and Why of Responsive Website Design

July 27, 2012
What is Responsive Website Design? Responsive Website Design is the process of designing and building a website using techniques that allow the layout of the website to automatically adapt to fit the device it is being viewed on - be it on a desktop computer, a smartphone (such as an iPhone, Blackberry or any brand of phone using the Windows or Android operating system) or a tablet computer (such as iPad, Kindle Fire, Samsung Galaxy Tab or Google Nexus). Figure...

Protecting your Original Content Online

July 27, 2012
So someone has stolen your photos, images or copy and is using it on their website. Well tough, it’s a big bad world and there’s not much you can do about it right? Wrong! – The Digital Millennium Copyright Act (DMCA) could be your saviour. Most Internet Service Providers, Domain Registrars and Web Hosts subscribe to the principles of the DMCA and take any DMCA complaint seriously. It is important to note that by making a DMCA complaint you are making...

30 Search & Social Posts From June That You Should Read

July 2, 2012
June has been a busy month for the team at Apex Digital - a lot of good stuff in the pipelines. While not keeping busy with client work, we have been looking at a more holistic approach to the way we do search and currently in the process of rolling out some brand spanking new services. In addition to that we are working on the biggest update yet to our search engine friendly CMS; Orbit. Another one we are pretty...

How To Get Started With Your Mobile Website Strategy

June 27, 2012
As smart phones become increasingly ingrained in our day-to-day life, we are talking to an increasing number of business / website owners looking for help in making the most from their growing audience of mobile users. Some quick analysis of a cross section of our clients shows mobile traffic at approximately 10.5% of total visitors during over the most recent quarter. By comparison, the same quarter in the previous year had mobile traffic at 2.8%. Suffice to say we are seeing...
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