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Urgent Proactive Security Update on All Apex Digital Servers

October 19, 2015
Apex Digital wish to advise all clients of an urgent Server Upgrade scheduled for this week.
Filed under Apex News

Abandoned Cart Emails & the Unsolicited Electronic Messages Act 2007

October 13, 2015
Abandoned Cart emails are a potential sales growth tool where people have already shown interest in your products and services. Why are they not used in New Zealand more often? One reason is the Unsolicited Electronic Messages Act 2007, but it is something that shouldn't be feared. This article looks at the Act and its implications and recommendations on how to approach customers without falling foul of the law.
Filed under Apex News

How much does a website cost?

September 17, 2015
The question that is asked most often is “So, how much is it going to cost me for a website?”. In this article we take a look at the cost and the value of a new website.

How do I take advantage of Mobilegeddon?

August 21, 2015
Taking advantage of Mobilegeddon is a great way to ensure that you put your best foot forward when interacting with your audience and consumers. This article (part 2 of 2) looks at at the things that you can do to benefit from this change and make your site work for you in regards to your mobile users.

Google and its never-ending shifting of the goal posts

August 20, 2015
Recently it’s come to our attention that Google has rolled out internationally changes to the now defunct 7-Pack. What Google has now done is reduced the 7-Pack to a 3-Pack. This is great news for those 3 businesses within the pack, as they now have less competition (visually) than previous.

Mobilegeddon: The Case for Mobile-Friendly Websites

July 16, 2015
A review of the roll out and impact of the algorithm update of April 21, 2015 - Mobilegeddon. Discussed is the impact of this update to mobile search results and the recommendation to ensure that your website is mobile-friendly and its increasing importance if you want to be found on the net.

5 Tips to Raise Your Communication Success Rates

June 12, 2015
Communication. It is the key to everyone’s business and their success. It impacts upon the ability to sell, serve, compete and succeed in business (and life). But how do we get it so wrong?
Filed under Apex News

Orbit 1.7 Roll Out Has Commenced

May 27, 2015
It's been in the pipeline for a few months but we are excited to announce the roll out of the new Orbit interface. Over the next week or so we will be individually visiting every website in our user base to update the interface to Orbit 1.7 and link Google Analytics code for each site to the dashboard for real time reporting. The main changes, as mentioned last month, are: An Orbit CMS branded interface A clean and modern, more user...

What's inappropriate for a website? The Dirty Dozen.

May 14, 2015
Well after a little discussion around the water cooler, it became apparent that there are a number of different things that can be on a website that are completely 1980s and totally inappropriate for all businesses today. Shortened and labelled the ‘dirty dozen’, here are 12 things that our team have identified as completely inappropriate for your website.

Digital Marketing Demystified

April 23, 2015
When people refer to Digital Marketing it seems like an enigma – mysterious, puzzling or just plain difficult to understand. In some respects it probably is! Over my next few articles that I’ll put together, it is my intention to explain the fog around digital marketing and provide a little more explanation around what it is that we do (and are so passionate about).
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