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Blog

Hard Truths about Promoting Your Business Online (#3)

January 13, 2015
Part 3 of the Hard Truths series takes a look at the role business owners need to play in achieving SEO success and explains why business owners need to stop obsessing over 'Google rankings'. I finish up the series talking about why the websites designed and developed 3 years ago are most likely now out of date.

Apex Xmas Shut Down Hours

December 16, 2014
Apex Xmas Shut Down Hours
Filed under Apex News

The Christmas Rush or the Christmas Slide?

December 15, 2014
Whether you’re stressed or on the wind down, it is important to ensure that amongst the Christmas period mayhem that there is some time assigned for you.
Filed under Apex News

Hard Truths about Promoting Your Business Online (#2)

December 14, 2014
Part 2 of the Hard Truths series takes a look at digital vs offline advertising and explains why Digital Marketing isn't a knight in shining armour for businesses that are struggling to get their act together in other areas. We finish up with a look at why businesses that dabble in setting up and managing their own AdWords campaigns are wasting money and leaving opportunity on the table.

The New Boy on the Block - An Insider's Guide

November 27, 2014
As I have recently come on board at Apex, I thought it would be a good idea to practice what we preach, provide an insight into the Apex Company from a newbie perspective, and actually write something about what I’ve been hired to oversee. I was lucky enough to have done some project work for Apex at the beginning of 2014, so wasn’t walking into the newly acquired role with my eyes firmly shut. I knew from experience that I was about to work with a bunch of professionals, who knew their stuff, worked like trojans and were strong client advocates.
Filed under Apex News

The Hard Truths About Promoting Your Business Online

November 14, 2014
When it comes to promoting a business online there are a number things NZ business owners need to know in order to make smart decisions - ones that will drive results and enhance brand perception and visibility. There's a lot of bad information and poor advice and poor execution circulating the NZ online marketing industry (particularly within the SEO and paid search niche) and it's time it was addressed head on.

Online Marketing Article Roundup - October 2014

October 28, 2014
Our pick of the web's best Online Marketing articles from September/October 2014. Save yourself valuable time sorting through low quality articles - read the good stuff here...

Your Secure Certificate may not actually be very secure

October 24, 2014
For several years, SHA-1 secure certificates have been considered somewhat insecure, resulting in a recommendation to phase them out by leading industry players such as Google and Microsoft. This is happening quicker than anticipated, but fortunately Apex have planned ahead and can assure our clients that their websites are already protected by a more secure and accepted form of SSL certificate.

West Coast Cocoa Party!

September 15, 2014
Join the Apex Digital team as we enjoy some hot chocolate, compliments of West Coast Cocoa! Learn more about their amazing products and newly launched website in today's blog post.
Filed under Apex News

Wildcard '*' versus Exact Match '@' DNS records

March 20, 2014
Ever wondered what the difference was between the ‘@’ symbol and the ‘*’ symbol when setting up a DNS Zone file for a domain name. In the past I have seen them used interchangeably with sometimes unexpected results. The difference is that one (@) is for exact match search where there is no subdomain and the other (*) is a Wild Card – they are not interchangeable in all circumstances. Consider the following Zone File for domain name xyz.com, Any DNS...
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