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Blog

Google is Profiling You

October 31, 2012
Google knows who you are and where you've you been. Take a look of how search personalization can put us in an information bubble and why this can be an issue.

Website Spring Cleaning: 13 Easy Ways To Freshen Up Your Site

October 31, 2012
Spring is here! It’s my favourite time of the year; the weather is getting better (or at least it's meant to be!), the days are growing longer, and there's a feeling of renewed optimism and enthusiasm that comes from knowing that summer is just around the corner. Traditionally it's the time of year for cleaning and getting rid of clutter - taking stock of what you've got around your house, clearing out the clutter and getting ready for a fresh...

3 Common SEO Guarantees That Need Warning Signs

October 18, 2012
Recently we had an enquiry as to whether we offered SEO guarantees and keyword performance based pricing schemes. Like hundreds of other reputable SEO companies around the world, we don’t offer or promise SEO Guarantees, provide no-contract SEO Plans or offer keyword performance based pricing schemes. Ultimately, in the world of SEO there are simply too many variables to make such promises and guarantees. Companies who do offer SEO guarantees, keyword performance based pricing and SEO plans that don’t require a...

Improve your E-Commerce Store by Fixing 3 Common Issues

September 26, 2012
There are simply dozens of E-commerce mistakes and issues that negatively affect online retailers every day. To list all of these would require a very long post! Three mistakes that I commonly see and think ‘if only they did this or fixed that’ include: lack of helpful product information, a confusing shopping cart check out process, and the presence of product page content duplication. 1. Lack of Helpful Product Information The product information you provide on your site and how you...

New Kid On The Block

September 25, 2012
Hi all, I'm Leanne Hodge, Business Development Manager at Apex Digital. Being the ‘new kid on the block’ at the New Plymouth office has been a warm and welcoming experience. Apex Digital has a great team where expert skills and knowledge abounds. I am really enjoying learning from the team and being able to contribute – being part of a local expert team here in New Plymouth is both refreshing and exciting. I am passionate about helping people in business –...
Filed under Apex News

5.7.1 Postfix Mail Error

September 19, 2012
We have had a client report an intermittent mail issue where their email was being bounced with a 5.7.1 error. We host around 10 email accounts for this client, but only act as a pass-through POP - as email is redirected to Gmail servers. The reported issue was that every few months or so, three of the ten email addresses would start bouncing email back from our server with a 5.7.1 error. Post fix mail logs weren't very helpful since 5.7.1...

Been Bitten By Panda for Duplicate Content?

August 28, 2012
Do you regularly review your website visitor traffic? Noticed a drop off in recent months for reasons unrelated to factors you can rule out? It is possible that it correlates with a recent Google Penguin or Google Panda algorithm update. We suggest comparing these traffic decreases with major updates that have occurred – SEOMOZ have a detailed Google Algorithm Change History timeline that you can use for this exercise. While we are focusing this blog post on duplicate content with regards...

Blog Module Upgrade - New Features, Better Optimised

August 21, 2012
We are proud to announce the first of many big updates to Orbit, our SEO friendly CMS. This first upgrade focuses specifically on major improvements to the blogging module. Enjoy a new interface designed to make blogging easier for you, while at the same time the ability to publish content well optimised for search. We drew a lot of our inspiration from platforms like Wordpress and some of our favourite SEO plugins. Already own the Orbit blog module? You benefit...

Responsive Web Design vs Mobile Website vs Mobile App - Which Way To Go?

August 15, 2012
A little over two years ago Morgan Stanley predicted mobile would overtake desktop use by 2015. More recently in 2011 Microsoft suggested the changeover would take place by 2014. Now a report published by the China Internet Networks Information Center suggests both estimates were conservative, with more Chinese now connecting to the Internet via mobile phone (smart phone) than desktop computers. Despite the data being a little misleading (desktop and laptop users were counted separately, when combining them might have seemed...

The What, How and Why of Responsive Website Design

July 27, 2012
What is Responsive Website Design? Responsive Website Design is the process of designing and building a website using techniques that allow the layout of the website to automatically adapt to fit the device it is being viewed on - be it on a desktop computer, a smartphone (such as an iPhone, Blackberry or any brand of phone using the Windows or Android operating system) or a tablet computer (such as iPad, Kindle Fire, Samsung Galaxy Tab or Google Nexus). Figure...
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