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Responsive Web Design vs Mobile Website vs Mobile App - Which Way To Go?

August 15, 2012
A little over two years ago Morgan Stanley predicted mobile would overtake desktop use by 2015. More recently in 2011 Microsoft suggested the changeover would take place by 2014. Now a report published by the China Internet Networks Information Center suggests both estimates were conservative, with more Chinese now connecting to the Internet via mobile phone (smart phone) than desktop computers. Despite the data being a little misleading (desktop and laptop users were counted separately, when combining them might have seemed...

The What, How and Why of Responsive Website Design

July 27, 2012
What is Responsive Website Design? Responsive Website Design is the process of designing and building a website using techniques that allow the layout of the website to automatically adapt to fit the device it is being viewed on - be it on a desktop computer, a smartphone (such as an iPhone, Blackberry or any brand of phone using the Windows or Android operating system) or a tablet computer (such as iPad, Kindle Fire, Samsung Galaxy Tab or Google Nexus). Figure...

Protecting your Original Content Online

July 27, 2012
So someone has stolen your photos, images or copy and is using it on their website. Well tough, it’s a big bad world and there’s not much you can do about it right? Wrong! – The Digital Millennium Copyright Act (DMCA) could be your saviour. Most Internet Service Providers, Domain Registrars and Web Hosts subscribe to the principles of the DMCA and take any DMCA complaint seriously. It is important to note that by making a DMCA complaint you are making...

30 Search & Social Posts From June That You Should Read

July 2, 2012
June has been a busy month for the team at Apex Digital - a lot of good stuff in the pipelines. While not keeping busy with client work, we have been looking at a more holistic approach to the way we do search and currently in the process of rolling out some brand spanking new services. In addition to that we are working on the biggest update yet to our search engine friendly CMS; Orbit. Another one we are pretty...

How To Get Started With Your Mobile Website Strategy

June 27, 2012
As smart phones become increasingly ingrained in our day-to-day life, we are talking to an increasing number of business / website owners looking for help in making the most from their growing audience of mobile users. Some quick analysis of a cross section of our clients shows mobile traffic at approximately 10.5% of total visitors during over the most recent quarter. By comparison, the same quarter in the previous year had mobile traffic at 2.8%. Suffice to say we are seeing...

Google Adwords - You're Doing It Wrong

May 18, 2012
This is part 4 in a series of Google Adwords and how to get better results with your PPC campaigns. Let’s get straight into it. Why You Are Not Testing Ad Copy? If you make only one change to improve your Google Adwords campaign - start split testing your ad copy today. At a minimum try to have at least two ads running and rotating these evenly. You will have to check these ads every 30 days now because unfortunately Google...

19 Blog Post Ideas To Write About

Being seen as a blogging authority in your industry takes time and a steadfast focus on creating lots of extremely valuable content. For many this latter part starts out well, but then quickly becomes a daily/weekly or monthly struggle and unfortunately oftentimes gets left in the ‘too hard basket’. A common question that clients often ask when starting out with blogging is: ‘What Should I Blog About?’ While you are no doubt an expert on your subject matter, it can be...

How To Waste Your Time & Money With Adwords

April 30, 2012
I’m not sure what it is? Is it the deeply ingrained 'kiwi ingenuity' in our psyche or the 'she'll be right mate' attitude? Maybe it is simply ignorance. Would you start trading on the foreign exchange markets without first learning the basics? The same goes with Adwords. Time and time again business owners in New Zealand attempt to run Google Adwords campaigns themselves, with ZERO knowledge of how pay per click advertising actually works. I blame Google for dumbing it...

AdWords Keywords Match Type Changes - Thanks, But No Thanks

April 27, 2012
Earlier this month Google announced an important change to the keyword matching rules for Phrase and Exact match types. Their official word on the change states that "Starting in mid-May, phrase and exact match keywords will match close variants, including misspellings, singular/plural forms, stemmings, accents and abbreviations. Based on our research and testing, we believe these changes will be broadly beneficial for users and advertisers.” Typically I’m quite excited by the launch of new AdWords features (the unveiling of ‘modified broad...

6 Standard Blog Features Your Blog Should Have

April 12, 2012
Recently I was looking at this particular website’s blog and I couldn’t help but notice that they were missing some standard blog features. One of the first things I noticed when viewing this site’s blog was that none of their posts had dates, so I had no idea how actively they were blogging or how recent the last blog post was. Additionally, their blog had no categories, just ‘Page 1 of 12’, so I was unsure of the topics covered by...
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