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30 Search & Social Posts From June That You Should Read

July 2, 2012
June has been a busy month for the team at Apex Digital - a lot of good stuff in the pipelines. While not keeping busy with client work, we have been looking at a more holistic approach to the way we do search and currently in the process of rolling out some brand spanking new services. In addition to that we are working on the biggest update yet to our search engine friendly CMS; Orbit. Another one we are pretty...

How To Get Started With Your Mobile Website Strategy

June 27, 2012
As smart phones become increasingly ingrained in our day-to-day life, we are talking to an increasing number of business / website owners looking for help in making the most from their growing audience of mobile users. Some quick analysis of a cross section of our clients shows mobile traffic at approximately 10.5% of total visitors during over the most recent quarter. By comparison, the same quarter in the previous year had mobile traffic at 2.8%. Suffice to say we are seeing...

Google Adwords - You're Doing It Wrong

May 18, 2012
This is part 4 in a series of Google Adwords and how to get better results with your PPC campaigns. Let’s get straight into it. Why You Are Not Testing Ad Copy? If you make only one change to improve your Google Adwords campaign - start split testing your ad copy today. At a minimum try to have at least two ads running and rotating these evenly. You will have to check these ads every 30 days now because unfortunately Google...

19 Blog Post Ideas To Write About

Being seen as a blogging authority in your industry takes time and a steadfast focus on creating lots of extremely valuable content. For many this latter part starts out well, but then quickly becomes a daily/weekly or monthly struggle and unfortunately oftentimes gets left in the ‘too hard basket’. A common question that clients often ask when starting out with blogging is: ‘What Should I Blog About?’ While you are no doubt an expert on your subject matter, it can be...

How To Waste Your Time & Money With Adwords

April 30, 2012
I’m not sure what it is? Is it the deeply ingrained 'kiwi ingenuity' in our psyche or the 'she'll be right mate' attitude? Maybe it is simply ignorance. Would you start trading on the foreign exchange markets without first learning the basics? The same goes with Adwords. Time and time again business owners in New Zealand attempt to run Google Adwords campaigns themselves, with ZERO knowledge of how pay per click advertising actually works. I blame Google for dumbing it...

AdWords Keywords Match Type Changes - Thanks, But No Thanks

April 27, 2012
Earlier this month Google announced an important change to the keyword matching rules for Phrase and Exact match types. Their official word on the change states that "Starting in mid-May, phrase and exact match keywords will match close variants, including misspellings, singular/plural forms, stemmings, accents and abbreviations. Based on our research and testing, we believe these changes will be broadly beneficial for users and advertisers.” Typically I’m quite excited by the launch of new AdWords features (the unveiling of ‘modified broad...

6 Standard Blog Features Your Blog Should Have

April 12, 2012
Recently I was looking at this particular website’s blog and I couldn’t help but notice that they were missing some standard blog features. One of the first things I noticed when viewing this site’s blog was that none of their posts had dates, so I had no idea how actively they were blogging or how recent the last blog post was. Additionally, their blog had no categories, just ‘Page 1 of 12’, so I was unsure of the topics covered by...

3 More PPC Mistakes That Slaughter Your Google Adwords Campaign

March 30, 2012
"It's always helpful to learn from your mistakes because then your mistakes seem worthwhile." ~ Garry Marshall Alternatively, you can learn from others. Continuing from my previous post on common Google Adwords mistakes beginners often make - today you will learn about three more errors you want to avoid if you are new to Pay Per Click (PPC) advertising. 1. Failing to Setup Conversion Tracking You cannot improve what you do not measure. While tracking clicks, cost, CTR etc. is important...

3 Business Blog Benefits

March 19, 2012
A successful business blog requires website owners to be committed to creating valuable content that people actually want to read. It is important to firstly understand that blogging takes time, but with consistency comes results. Secondly, you should always plan ahead and have a long-term content creation strategy in place to help prevent your business blog from becoming stagnant. If you can commit to taking these two points on board you’ll go a long way to achieving the following 3 business...

Don't Make These 3 Beginner Mistakes With Adwords

March 1, 2012
How well is your Google Adwords campaign running? Good? Bad? Could be better? Absolutely no idea? When learning a new discipline, it is not uncommon to make mistakes starting out. However, if you are new to Google AdWords and running your own campaigns, beginner mistakes can be costly (or at worst just a downright waste of time and money altogether). I've seen clients make the same mistakes time and time again. Most of time they had no idea - they...
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