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Being seen as a blogging authority in your industry takes time and a steadfast focus on creating lots of extremely valuable content. For many this latter part starts out well, but then quickly becomes a daily/weekly or monthly struggle and unfortunately oftentimes gets left in the ‘too hard basket’. A common question that clients often ask when starting out with blogging is: ‘What Should I Blog About?’
While you are no doubt an expert on your subject matter, it can be helpful to have a list of topic generators to refer to.
If you are suffering from a bit of writers block take a few minutes to consider how you could use the following blog post ideas in relation to your industry/niche:
In combination with an on-going search engine marketing campaign, posting blogs regularly helps to keep your site top of mind for relevant search queries as the search engines are able to continually gain more insight into what it is that you do. Blog posts are also a great vehicle for driving ‘long-tail’ keyword traffic to your site.
Writing great content also encourages your audience to link to your content, share it on social networks, and/or comment about what a great blog/blog posts you have. This kind of social interaction with your blog sends valuable signals to the search engines that others are interested in what you are posting. These signals work to enhance the level of authority associated with your blog and website in general.
While writing engaging and high quality content is the key to a successful blog, there are also a few basic blog features that can hinder your blogs performance, so it is worthwhile ensuring that your blog also has these generally expected user features in place.
There are many fantastic benefits to be derived from blogging – so don’t give up! If you are feeling a bit stagnant with the idea creation process for your next blog, refer to our topic generators list above.
Happy Blogging!
Written by Jessica Frandsen
Jess joined Apex in 2005 after graduating from Massey University with a Bachelor of Business Studies majoring in Marketing. As an Account Manager at Apex, Jess is responsible for the management of a large number of Search Engine Marketing campaigns. Jess is a Google Adwords Qualified Individual managing numerous campaigns for our clients across a broad range of industries and a...We aim to respond to all messages within 1 business day. You'll be hearing from us soon!
In the meantime, perhaps you'd like to learn more...