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Apex News

GA4 - Where to Start?

August 2, 2023
The time has come. Universal Analytics with all its familiar features is now a thing of the past. We’ve entered the age of GA4. Although unfamiliar for many, this platform offers advanced ways to measure and analyse your website traffic. With any new interface the challenge is knowing where to start. Intuitively, GA4 presents their reports as a life cycle, starting with acquisition. Let’s dive in and focus our attention here and touch on the main need-to-know areas of this report.
Filed under Apex News

The New Privacy Act 2020 - What You Need to Know

November 26, 2020
New Zealand’s new Privacy Act comes into effect on 1 December 2020, replacing the Privacy Act 1993. The new Act offers further protection for individuals and spells out new obligations that must be met by businesses and organisations doing business in New Zealand.
Filed under Apex News

End of The Road for Orbit CMS

April 2, 2020
We wanted to provide our clients that are still on the Orbit Content Management System some advance notice that this CMS is now end of life (EOL).

Five Digital Marketing Trends We're Watching In 2020

January 30, 2020
Part of our mission as a digital marketing and web development agency is to stay abreast of the latest industry trends, technologies and initiatives. Here are five emerging digital marketing trends and applications we’ve been watching through 2019 and will be keeping a close eye on in 2020.

8 Easy Ways to Spring Clean Your Business's Website

October 30, 2019
November signals the final month of spring, so it’s time to turn your spring cleaning efforts to your business’s website to help maximise conversion and ROI as we head into the Christmas and summer season.

Backlinks 101: What are backlinks and does your business need them?

July 29, 2019
Backlinking is an SEO strategy that digitally aware businesses leverage to help improve their online visibility in the Organic Search channel. Having solid backlinks pointing at your website can improve your organic visibility and garner you more traffic.

Google Ads dominates mobile search results

April 29, 2019
This month we look at the huge role Google Ads plays for companies looking to be seen online by mobile users, and how the reliable source of website traffic will only continue to grow.

What is GDPR and why ignoring it could cost you 20 Million Euro

April 30, 2018
The GDPR – General Data Protection Regulation – is a prolific new data privacy law that will come into force in May 2018. We thought we’d dig deeper into the ramifications of GDPR… who it effects in New Zealand, how to go about achieving compliance and our approach here at Apex Digital.
Filed under Apex News

Cross Device Testing Update

September 6, 2017
Back in February 2016 we wrote a post on Why Cross Device Testing is Important to Us. Although the message remains the same “We want the websites that we develop to appear as they were designed to look on all browsers and all devices – whether that’s a desktop PC, Mac, Laptop, Tablet, Phablet or Smartphone.” we thought it was about time that we wrote an updated post with the latest stats.
Filed under Apex News

Google Confirms Mobile-First Priority

November 29, 2016
If you’ve been following the evolution of Google’s search algorithm over the past few years, you know that serving up mobile-friendly content is one of Google’s top priorities. In an effort to ensure that everyone has access to quality content online, regardless of the device, Google has made a number of changes to reward website owners who provide content that is accessible on all devices. In September 2015, Google further defined their commitment to mobile content by hinting that they...
Filed under Apex News
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