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Apex News

End of The Road for Orbit CMS

April 2, 2020
We wanted to provide our clients that are still on the Orbit Content Management System some advance notice that this CMS is now end of life (EOL).

Five Digital Marketing Trends We're Watching In 2020

January 30, 2020
Part of our mission as a digital marketing and web development agency is to stay abreast of the latest industry trends, technologies and initiatives. Here are five emerging digital marketing trends and applications we’ve been watching through 2019 and will be keeping a close eye on in 2020.

8 Easy Ways to Spring Clean Your Business's Website

October 30, 2019
November signals the final month of spring, so it’s time to turn your spring cleaning efforts to your business’s website to help maximise conversion and ROI as we head into the Christmas and summer season.

Backlinks 101: What are backlinks and does your business need them?

July 29, 2019
Backlinking is an SEO strategy that digitally aware businesses leverage to help improve their online visibility in the Organic Search channel. Having solid backlinks pointing at your website can improve your organic visibility and garner you more traffic.

Google Ads dominates mobile search results

April 29, 2019
This month we look at the huge role Google Ads plays for companies looking to be seen online by mobile users, and how the reliable source of website traffic will only continue to grow.

What is GDPR and why ignoring it could cost you 20 Million Euro

April 30, 2018
The GDPR – General Data Protection Regulation – is a prolific new data privacy law that will come into force in May 2018. We thought we’d dig deeper into the ramifications of GDPR… who it effects in New Zealand, how to go about achieving compliance and our approach here at Apex Digital.
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Cross Device Testing Update

September 6, 2017
Back in February 2016 we wrote a post on Why Cross Device Testing is Important to Us. Although the message remains the same “We want the websites that we develop to appear as they were designed to look on all browsers and all devices – whether that’s a desktop PC, Mac, Laptop, Tablet, Phablet or Smartphone.” we thought it was about time that we wrote an updated post with the latest stats.
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Google Confirms Mobile-First Priority

November 29, 2016
If you’ve been following the evolution of Google’s search algorithm over the past few years, you know that serving up mobile-friendly content is one of Google’s top priorities. In an effort to ensure that everyone has access to quality content online, regardless of the device, Google has made a number of changes to reward website owners who provide content that is accessible on all devices. In September 2015, Google further defined their commitment to mobile content by hinting that they...
Filed under Apex News

Why the Penguin 4.0 update is good news for website owners

October 31, 2016
Google have recently confirmed that the Penguin 4.0 algorithm is now live across all countries and languages. Over the past decade, Google have demonstrated their commitment to improving the quality of web content (while also increasing website owners’ reliance on paid Google channels… a story for another day). Like other recent updates, Penguin 4.0 has some key components designed to discourage web-spam and reward compelling content. Today I’m going to outline what we know about the key changes contained in...
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Wait! Have You Considered SEO Before You Migrate Your Website?

April 29, 2016
Trust us, you’re not alone if you haven’t… We know that creating a stable and profitable search engine presence can take years to achieve, and while launching a new website or changing your domain name can present opportunities, it also carries significant risk. So, what is Website Migration? In this context we refer to website migration as any of the following: Moving from one operating environment to another e.g. switching your website from one CMS to another such as WordPress to...
Filed under Apex News
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