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Apex News

What is GDPR and why ignoring it could cost you 20 Million Euro

April 30, 2018
The GDPR – General Data Protection Regulation – is a prolific new data privacy law that will come into force in May 2018. We thought we’d dig deeper into the ramifications of GDPR… who it effects in New Zealand, how to go about achieving compliance and our approach here at Apex Digital.
Filed under Apex News

Cross Device Testing Update

September 6, 2017
Back in February 2016 we wrote a post on Why Cross Device Testing is Important to Us. Although the message remains the same “We want the websites that we develop to appear as they were designed to look on all browsers and all devices – whether that’s a desktop PC, Mac, Laptop, Tablet, Phablet or Smartphone.” we thought it was about time that we wrote an updated post with the latest stats.
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Google Confirms Mobile-First Priority

November 29, 2016
If you’ve been following the evolution of Google’s search algorithm over the past few years, you know that serving up mobile-friendly content is one of Google’s top priorities. In an effort to ensure that everyone has access to quality content online, regardless of the device, Google has made a number of changes to reward website owners who provide content that is accessible on all devices. In September 2015, Google further defined their commitment to mobile content by hinting that they...
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Why the Penguin 4.0 update is good news for website owners

October 31, 2016
Google have recently confirmed that the Penguin 4.0 algorithm is now live across all countries and languages. Over the past decade, Google have demonstrated their commitment to improving the quality of web content (while also increasing website owners’ reliance on paid Google channels… a story for another day). Like other recent updates, Penguin 4.0 has some key components designed to discourage web-spam and reward compelling content. Today I’m going to outline what we know about the key changes contained in...
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Wait! Have You Considered SEO Before You Migrate Your Website?

April 29, 2016
Trust us, you’re not alone if you haven’t… We know that creating a stable and profitable search engine presence can take years to achieve, and while launching a new website or changing your domain name can present opportunities, it also carries significant risk. So, what is Website Migration? In this context we refer to website migration as any of the following: Moving from one operating environment to another e.g. switching your website from one CMS to another such as WordPress to...
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'Twas the night before Christmas, and all through the house...

December 3, 2015
The team at Apex Digital cannot believe that we are staring down the barrel of Christmas 2015. It’s been a huge year for the team and we’ve managed to create some amazing websites (D) and undertaken some significant Digital Marketing (DM) services for some clients over the year.
Filed under Apex News

Abandoned Cart Emails & the Unsolicited Electronic Messages Act 2007

October 13, 2015
Abandoned Cart emails are a potential sales growth tool where people have already shown interest in your products and services. Why are they not used in New Zealand more often? One reason is the Unsolicited Electronic Messages Act 2007, but it is something that shouldn't be feared. This article looks at the Act and its implications and recommendations on how to approach customers without falling foul of the law.
Filed under Apex News

How much does a website cost?

September 17, 2015
The question that is asked most often is “So, how much is it going to cost me for a website?”. In this article we take a look at the cost and the value of a new website.

How do I take advantage of Mobilegeddon?

August 21, 2015
Taking advantage of Mobilegeddon is a great way to ensure that you put your best foot forward when interacting with your audience and consumers. This article (part 2 of 2) looks at at the things that you can do to benefit from this change and make your site work for you in regards to your mobile users.

Google and its never-ending shifting of the goal posts

August 20, 2015
Recently it’s come to our attention that Google has rolled out internationally changes to the now defunct 7-Pack. What Google has now done is reduced the 7-Pack to a 3-Pack. This is great news for those 3 businesses within the pack, as they now have less competition (visually) than previous.
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