If you’ve been following the evolution of Google’s search algorithm over the past few years, you know that serving up mobile-friendly content is one of Google’s top priorities. In an effort to ensure that everyone has access to quality content online, regardless of the device, Google has made a number of changes to reward website owners who provide content that is accessible on all devices. In September 2015, Google further defined their commitment to mobile content by hinting that they...

Google have recently confirmed that the Penguin 4.0 algorithm is now live across all countries and languages. Over the past decade, Google have demonstrated their commitment to improving the quality of web content (while also increasing website owners’ reliance on paid Google channels… a story for another day). Like other recent updates, Penguin 4.0 has some key components designed to discourage web-spam and reward compelling content. Today I’m going to outline what we know about the key changes contained in...

Trust us, you’re not alone if you haven’t… We know that creating a stable and profitable search engine presence can take years to achieve, and while launching a new website or changing your domain name can present opportunities, it also carries significant risk. So, what is Website Migration? In this context we refer to website migration as any of the following: Moving from one operating environment to another e.g. switching your website from one CMS to another such as WordPress to...

The team at Apex Digital cannot believe that we are staring down the barrel of Christmas 2015. It’s been a huge year for the team and we’ve managed to create some amazing websites (D) and undertaken some significant Digital Marketing (DM) services for some clients over the year.

Abandoned Cart emails are a potential sales growth tool where people have already shown interest in your products and services. Why are they not used in New Zealand more often? One reason is the Unsolicited Electronic Messages Act 2007, but it is something that shouldn't be feared. This article looks at the Act and its implications and recommendations on how to approach customers without falling foul of the law.

The question that is asked most often is “So, how much is it going to cost me for a website?”. In this article we take a look at the cost and the value of a new website.

Taking advantage of Mobilegeddon is a great way to ensure that you put your best foot forward when interacting with your audience and consumers. This article (part 2 of 2) looks at at the things that you can do to benefit from this change and make your site work for you in regards to your mobile users.

Recently it’s come to our attention that Google has rolled out internationally changes to the now defunct 7-Pack. What Google has now done is reduced the 7-Pack to a 3-Pack. This is great news for those 3 businesses within the pack, as they now have less competition (visually) than previous.

A review of the roll out and impact of the algorithm update of April 21, 2015 - Mobilegeddon. Discussed is the impact of this update to mobile search results and the recommendation to ensure that your website is mobile-friendly and its increasing importance if you want to be found on the net.

Communication. It is the key to everyone’s business and their success. It impacts upon the ability to sell, serve, compete and succeed in business (and life). But how do we get it so wrong?