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Karyn Ogier

Karyn as co-founder of Apex Digital is primarily responsible for the marketing and strategic direction of the company. With 20 years of specific experience in the Digital Marketing field, Karyn has a wealth of knowledge in the industry and is heavily involved in product/service development for both the Digital Marketing and Website Development sides of the company.

 

How to Build the Perfect eCommerce Product Category Page

November 30, 2018
If you own an online shop, chances are you’ve spent a lot of time refining your homepage and your product pages to make sure that your website visitors know exactly what it is that you sell. No doubt you’ve done a really great job too, but have you given your product category pages the same amount of love or do you simply rely on your website to autogenerate these pages from the information within your product pages? If so, you may be missing a huge opportunity to better engage your audience and increase your sales.

The Facebook Pixel - What Is It and Why Use It?

October 31, 2018
For advertisers using Facebook Ads, the Facebook Pixel is a ‘must have’ that will help to get the most out of your advertising budget and allow you to analyse the effectiveness of your campaign. So, let’s look at exactly what the Facebook Pixel is and why it’s important to use it.

Google's New Responsive Search Ads

September 28, 2018
Google are continually evolving their products to harness the power of machine learning. Their ultimate goal is to deliver the very best experience for their users — aka your potential customers. Their latest offering is Responsive Search Ads which is already available in beta across some of our clients’ Google Ads accounts.

Web Browser Compatibility Update 2018

September 18, 2018
As people update the operating systems on their computers and devices, the browsers associated with them are also updated. Market share of particular operating systems and, therefore the browsers that people use to surf the web, is constantly changing so we thought it was again time to write an updated post outlining the latest stats.

What is GDPR and why ignoring it could cost you 20 Million Euro

April 30, 2018
The GDPR – General Data Protection Regulation – is a prolific new data privacy law that will come into force in May 2018. We thought we’d dig deeper into the ramifications of GDPR… who it effects in New Zealand, how to go about achieving compliance and our approach here at Apex Digital.
Filed under Apex News

Why We Use WooCommerce for WordPress Online Shops

September 28, 2017
Setting up your WordPress website to give visitors a seamless online shopping experience can be easy with the powerful WooCommerce plugin. WooCommerce is packed with features and is capable of a huge range of functions. Let’s explore a few of these and see what can custom functionality can be applied to make it even better.

Cross Device Testing Update

September 6, 2017
Back in February 2016 we wrote a post on Why Cross Device Testing is Important to Us. Although the message remains the same “We want the websites that we develop to appear as they were designed to look on all browsers and all devices – whether that’s a desktop PC, Mac, Laptop, Tablet, Phablet or Smartphone.” we thought it was about time that we wrote an updated post with the latest stats.
Filed under Apex News

Web Browser Compatibility Update

September 6, 2017
Back in January 2016 we wrote a post on Why Web Browser Compatibility is Important to Us. Although the message remains the same “we want you and your website visitors to experience your website, as it was designed to be experienced. It should look and function the same, regardless of the device or browser that is being used to view it.” we thought it was time to write an updated post with the latest stats.

Mobile Speed - Why It's Essential to Your Website's Success

August 29, 2017
Slow-loading mobile sites simply aren’t viable for companies who want to keep visitors engaged and achieve good conversion rates.

What It Means To Be a Premier Google Partner?

May 18, 2017
We’re very proud to say that Apex Digital has recently been awarded Premier Partner status. In today’s post, we’re going to tell you a little bit about what it means to be a Premier Partner and how it can benefit your business.
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