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Karyn Ogier

Here from the very beginning, Karyn was originally a co-founder of Apex Digital and carried the Strategy & Marketing Director title for more than two decades. Karyn switched gears at the end of 2018 when she returned to study in a new field. Now in a contract Content Writer capacity, she has a wealth of knowledge in the industry and has been heavily involved in product/service development for both the Digital Marketing and Website Development sides of the company.

The New Privacy Act 2020 - What You Need to Know

November 26, 2020
New Zealand’s new Privacy Act comes into effect on 1 December 2020, replacing the Privacy Act 1993. The new Act offers further protection for individuals and spells out new obligations that must be met by businesses and organisations doing business in New Zealand.
Filed under Apex News

A Round-Up of Digital Marketing Trends for 2019

February 28, 2019
To start the New Year, we decided to round up what we consider to be the top six digital marketing trends to watch out for in 2019. Read on to find out where we believe things are heading.

And Now, How to Build the Perfect eCommerce Product Page

January 31, 2019
Last month we gave tips on how to create the perfect product category pages for your eCommerce website. Now, let’s talk about the principles of building the perfect product page to help your site visitors (and search engines like Google) take action.

How to Build the Perfect eCommerce Product Category Page

November 30, 2018
If you own an online shop, chances are you’ve spent a lot of time refining your homepage and your product pages to make sure that your website visitors know exactly what it is that you sell. No doubt you’ve done a really great job too, but have you given your product category pages the same amount of love or do you simply rely on your website to autogenerate these pages from the information within your product pages? If so, you may be missing a huge opportunity to better engage your audience and increase your sales.

The Facebook Pixel - What Is It and Why Use It?

October 31, 2018
For advertisers using Facebook Ads, the Facebook Pixel is a ‘must have’ that will help to get the most out of your advertising budget and allow you to analyse the effectiveness of your campaign. So, let’s look at exactly what the Facebook Pixel is and why it’s important to use it.

Google's New Responsive Search Ads

September 28, 2018
Google are continually evolving their products to harness the power of machine learning. Their ultimate goal is to deliver the very best experience for their users — aka your potential customers. Their latest offering is Responsive Search Ads which is already available in beta across some of our clients’ Google Ads accounts.

Web Browser Compatibility Update 2018

September 18, 2018
As people update the operating systems on their computers and devices, the browsers associated with them are also updated. Market share of particular operating systems and, therefore the browsers that people use to surf the web, is constantly changing so we thought it was again time to write an updated post outlining the latest stats.

What is GDPR and why ignoring it could cost you 20 Million Euro

April 30, 2018
The GDPR – General Data Protection Regulation – is a prolific new data privacy law that will come into force in May 2018. We thought we’d dig deeper into the ramifications of GDPR… who it effects in New Zealand, how to go about achieving compliance and our approach here at Apex Digital.
Filed under Apex News

Why We Use WooCommerce for WordPress Online Shops

September 28, 2017
Setting up your WordPress website to give visitors a seamless online shopping experience can be easy with the powerful WooCommerce plugin. WooCommerce is packed with features and is capable of a huge range of functions. Let’s explore a few of these and see what can custom functionality can be applied to make it even better.

Cross Device Testing Update

September 6, 2017
Back in February 2016 we wrote a post on Why Cross Device Testing is Important to Us. Although the message remains the same “We want the websites that we develop to appear as they were designed to look on all browsers and all devices – whether that’s a desktop PC, Mac, Laptop, Tablet, Phablet or Smartphone.” we thought it was about time that we wrote an updated post with the latest stats.
Filed under Apex News
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