We aim to respond to all messages within 1 business day. You'll be hearing from us soon!
In the meantime, perhaps you'd like to learn more...
For advertisers using Facebook Ads, the Facebook Pixel is a ‘must have’ that will help to get the most out of your advertising budget and allow you to analyse the effectiveness of your campaign. So, let’s look at exactly what the Facebook Pixel is and why it’s important to use it.
Put very simply, the Facebook Pixel is a piece of tracking code that can be added to your website. When someone visits your website, the code places a cookie onto that person’s computer and, when some sort of action is taken—such as making a purchase—these cookies are triggered and used to track user behaviour on your website. In Facebook speak, actions taken and tracked on your website are called ‘events’.
The most powerful aspect of online advertising has to be its measurability. Being able to determine the effectiveness of your Facebook advertising and to then use the data to target customers and drive more sales/leads is all possible with the Facebook Pixel.
You have control over the events that you specifically want to measure. From predefined standard events such as ‘key page views’ or ‘add to cart’ actions right through to custom events where you can drill down and learn even more about the way people interact with your website.
As you’ll see, the Facebook Pixel is a simple piece of code that can open up a range of compelling insights into your advertising campaign. If we’re already assisting you with your Facebook advertising, then we would have installed the Facebook Pixel on your website already. If, however, you’re keen to learn more about Facebook advertising but don’t know where to start, drop us a line or give us a call — we’d be very happy to help.
Written by Karyn Ogier
Here from the very beginning, Karyn was originally a co-founder of Apex Digital and carried the Strategy & Marketing Director title for more than two decades. Karyn switched gears at the end of 2018 when she returned to study in a new field. Now in a contract Content Writer capacity, she has a wealth of knowledge in the industry and has been...We aim to respond to all messages within 1 business day. You'll be hearing from us soon!
In the meantime, perhaps you'd like to learn more...