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Facebook Remarketing

HOW FACEBOOK REMARKETING BENEFITS YOUR BUSINESS

Let social proof do the heavy lifting
Thanks to Facebook’s commenting and liking features, you can let your existing fan base do some of the heavy lifting for you. If you have a large number of happy customers, you can expect that they’ll comment or like your ads when they appear. If you spent a long time growing your followers, Facebook remarketing lets you cash in on that investment. With all that said, you don’t actually need a strong social presence to benefit from remarketing – you can get started straight away.
Improve conversion rates
Like other forms of remarketing, Facebook remarketing lets your business re-engage with customers who previously visited your website. Since people tend to shop around before making decisions, the ability to stay connected with prospects during the buying cycle is vital. Facebook retargeting reminds prospects about your offering, encouraging them to return to your website instead of a competitor’s.
Increase brand awareness
Research has shown that people are more likely to purchase products or services from companies that feel familiar to them. Remarketing is an easy way to improve brand awareness by increasing the number of times people see your brand imagery.
Reach a massive audience
Given the huge number of active Facebook users, you can expect your remarketing campaign to have an impressive reach. With 71% of adult internet users regularly browsing Facebook, remarketing provides you with an immense for your campaigns.
Take advantage of smart tools
Facebook boasts a sophisticated and robust advertising platform with many valuable features. One of our favourites is the ability to run lookalike audience campaigns, leveraging data from previous campaigns to target people who are most likely to convert. Lookalike campaigns are hugely successful because you are using real data that has worked for you in the past to reach a new audience of users who match those that have converted for you in the past.
Enjoy excellent ROI
When we set up a targeted Facebook remarketing campaign for you, you are more likely to see a higher click-through rate than you would with other Facebook campaigns together with a lower cost per acquisition. Bottom line - when set up correctly, Facebook remarketing can deliver an excellent return on your investment.
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