THANKS FOR GETTING IN TOUCH

We aim to respond to all messages within 1 business day. You'll be hearing from us soon!

In the meantime, perhaps you'd like to learn more...

EXCITING!

We'd love to help you get your next digital project off the ground.

HOW CAN WE REACH YOU?

*Required Fields
*
*
*
*

HOW CAN WE HELP YOU BE SMARTER ONLINE

*
CLOSE
 

A Round-Up of Digital Marketing Trends for 2019

February 28, 2019

To start the New Year, we decided to round up what we consider to be the top six digital marketing trends to watch out for in 2019. Read on to find out where we believe things are heading.

 

Email Marketing and Marketing Automation

Most email marketing techniques are fairly well established which is why personalisation can have such a big impact on the results of your email marketing campaigns. Previous ‘one size fits all’ and blast email campaigns will be left in the dust this year as marketers begin to use and analyse the data they collect to customise messages in a one-to-one fashion. Taking an omni-channel marketing approach (as discussed below) and integrating email with content marketing at the right time in the customer’s journey will be more effective than previous techniques. Our email marketing 101 blog post written in 2017 still holds a lot of weight and if you can use the included tips while working really hard to segment your list (based on the data captured from your customers’ interactions within various channels), to personalise your offerings and to use automated solutions, then you’ll be ahead of the pack in 2019.

 

Personalised Marketing

The overriding goal of personalised marketing is to communicate to and engage customers as individuals. It uses and analyses data that is collected from a variety of sources (such as purchase history, links clicked and visitor behaviour on a company’s website) to deliver individualised content via some sort of automated means. Due to customised messages, personalisation often leads to improved customer experiences, increased brand loyalty and better ROI.  Ways in which you can use personalised marketing include targeted emails (more on this below), custom video messages, product recommendations, and social media messaging. As people begin to expect tailored communication, the shift toward personalised marketing in 2019 has become ever more important for brands.

 

Omni-channel Marketing

Omni-channel marketing is all about viewing your customer’s experience of your company through their eyes. It’s about creating a seamless, integrated and consistent experience regardless of the channel or the device they’re using. Omni-channel marketing connects these various channels and devices that you use to engage your customers, helping you keep track of all interactions with your brand.  If you can walk a day in your customers’ shoes and think about the various ways that they first become aware of your brand and then how they interact with it (or how you want to engage them via multiple touchpoints) you can start to develop a strategy this year that makes them feel that you’ve really paid attention and that you care about their business.

AI-powered Chatbots

Chatbots enable businesses to enhance their customer service offering via their website and social media accounts. With the use of artificial intelligence (or AI) chatbots imitate human conversations helping automate repetitive communication tasks to save time and reduce business overheads. Chatbots can also aid marketing efforts in other ways such as initiating increased customer conversations (chatbots don’t need to sleep so instant 24-hour service is possible) and higher conversions on your website due to the innovative way that chatbots can be programmed to lead customers through the buying process.   The evolution of artificial intelligence will likely see chatbots as common place in many marketing campaigns through 2019. Here’s a post that we wrote last year that discusses AI and highlights its applications in digital marketing.

 

Voice Search

Improvements in voice recognition software has led to an explosion of voice activated devices that not only search the web for you but can control your home with simple verbal commands. And although not new — here’s a post that we wrote in 2017 over on the Limelight Online blog outlining website best practice to capture voice queries —the ease and speed in which a command can be made (as opposed to typing ) makes it easy to understand why voice-activated search is accelerating so rapidly. We strongly suggest you make your website voice-search ready in 2019.

 

Social Media Stories

Started by Snapchat then copied by Facebook, Instagram and YouTube (plus messaging platforms Facebook Messenger and WhatsApp), ‘stories’ are the perfect opportunity for brands that rely on social media to reach their customer to capture micro-moments within their businesses to share with their audiences. But beware — savvy users don’t want to be sold to. And they certainly don’t want a call to action— they want to be entertained, educated and informed. So, provided you think of ‘stories’ as a branding exercise rather than a sales channel, you could be on track this year to ride the next social media wave.

So, now that you’re up-to-date with some of the digital marketing predictions for 2019, are you ready to try something new? If so, drop us a line — we’d love to hear from you.

^ top
Filed under Digital Marketing

Written by

Here from the very beginning, Karyn was originally a co-founder of Apex Digital and carried the Strategy & Marketing Director title for more than two decades. Karyn switched gears at the end of 2018 when she returned to study in a new field. Now in a contract Content Writer capacity, she has a wealth of knowledge in the industry and has been...

Related posts

Leave a comment

Fields marked * are required

ARE YOU READY TO BE SMARTER ONLINE TOO?WANT TO GET STARTED?
HERE'S HOW
YES

AWESOME! LET'S GET STARTED

TELL US HOW WE CAN HELP

THANKS FOR GETTING IN TOUCH

We aim to respond to all messages within 1 business day. You'll be hearing from us soon!

In the meantime, perhaps you'd like to learn more...

Our friendly team can be reached Monday - Friday from 8.30am to 5.00pm.
Fill in your details below and we'll get back to you lightning fast.

* *
* *
*
*
*
*Required Fields