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Should I purchase a '.com' or a '.co.nz' domain name?

March 4, 2010
In this post we outline some of the key factors you should be thinking about when deciding whether to register a '.com' or a '.co.nz' domain name. On the face of it choosing a domain name for your website would appear to be a fairly straightforward process; brainstorm and select a name that identifies your business or service offering, check to see if it’s available for purchase (i.e. not already taken by someone else), and pay the fee required to register...

How to setup a 301 Permanent Redirect

October 15, 2008
In our previous post SEO Considerations When Redesigning a Website we touched on how to mitigate the ill effects of changing your website domain or file names by using 301 Permanent Redirects. Here we will give you instruction on how to set up this redirect on both Apache and Microsoft IIS web servers. The “301 Permanent Redirect” is the most efficient and search engine friendly method for redirecting websites. Situations include: To redirect an old domain name to a new domain...

How to Gain Rankings in Country Specific Search Engines

October 2, 2008
It's no secret that Search Engines like to return results to users that are relevant to their search query. Not only do they strive to provide the best quality results based on what a user searches for but have also begun to return results relative to the users geographic location based on both the Search Engine that they use for their query e.g. www.google.co.nz and which Country they are searching from. These quality results are what drive people to give preference...

SEO Considerations When Redesigning a Website

September 22, 2008
We often find that people redesign or redevelop their websites without considering the implications of this on SEO. Many site owners invest a considerable amount of money in optimisation and marketing of their website but fail to consider this during the redesign process. There are 2 fundamental rules that should be followed when redesigning or redeveloping a website. 1. Do not change your domain name. Doing so effectively erases the Search Engine footprint that you have spent many years growing. It...
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