The government’s announcement that ultra-fast broadband (UFB) is on its way to 7 lucky regions in New Zealand’s North Island is music to our ears. New Plymouth has long been a technology hub with companies such as Tenderlink, Webfarm and of course Apex Digital being headquartered here, but this latest announcement means that New Plymouth will be leading the country in being the first to experience the considerable benefits that UFB brings, ahead of any of the major centres. Having recently...

In this post we outline some of the key factors you should be thinking about when deciding whether to register a '.com' or a '.co.nz' domain name. On the face of it choosing a domain name for your website would appear to be a fairly straightforward process; brainstorm and select a name that identifies your business or service offering, check to see if it’s available for purchase (i.e. not already taken by someone else), and pay the fee required to register...

In our previous post SEO Considerations When Redesigning a Website we touched on how to mitigate the ill effects of changing your website domain or file names by using 301 Permanent Redirects. Here we will give you instruction on how to set up this redirect on both Apache and Microsoft IIS web servers. The “301 Permanent Redirect” is the most efficient and search engine friendly method for redirecting websites. Situations include: To redirect an old domain name to a new domain...

It's no secret that Search Engines like to return results to users that are relevant to their search query. Not only do they strive to provide the best quality results based on what a user searches for but have also begun to return results relative to the users geographic location based on both the Search Engine that they use for their query e.g. www.google.co.nz and which Country they are searching from. These quality results are what drive people to give preference...

We often find that people redesign or redevelop their websites without considering the implications of this on SEO. Many site owners invest a considerable amount of money in optimisation and marketing of their website but fail to consider this during the redesign process. There are 2 fundamental rules that should be followed when redesigning or redeveloping a website. 1. Do not change your domain name. Doing so effectively erases the Search Engine footprint that you have spent many years growing. It...