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SEO Considerations When Redesigning a Website

September 22, 2008
We often find that people redesign or redevelop their websites without considering the implications of this on SEO. Many site owners invest a considerable amount of money in optimisation and marketing of their website but fail to consider this during the redesign process. There are 2 fundamental rules that should be followed when redesigning or redeveloping a website. 1. Do not change your domain name. Doing so effectively erases the Search Engine footprint that you have spent many years growing. It...
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