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Design & Development

Why Cross Device Testing Is Important To Us

February 23, 2016
You’ve all heard the saying, ‘you can’t be all things to all people’ right? Well in our industry that is something that we are faced with daily as we strive to be exactly that. We want the websites that we develop to appear as they were designed to look on all browsers and all devices – whether that’s a desktop PC, Mac, Laptop, Tablet, Phablet or Smartphone. It’s a tall order and one that we take very seriously. Of course the...

How to Ensure Your Email Gets Delivered to Gmail Accounts

January 29, 2016
In the war against spam and email phishing scams, Google prides itself on the robust nature of its Gmail spam filters. The simple goal is to deliver only legitimate messages into its user’s inboxes. To obtain this goal the ‘filters’ applied to incoming email messages are constantly being refined and this can cause issues for the sender if they don’t know about or don’t follow the guidelines set out by Google. In July 2015 Google updated their filters to make them...

Why Web Browser Compatibility is Important to Us

January 14, 2016
Simply put – we want you and your website visitors to experience your website, as it was designed to be experienced. It should look and function the same, regardless of the device or browser that is being used to view it. A visitor that arrives at your website that gets a less an optimum experience is very likely to leave and we don’t want that happening. We want to maximise traffic and time on site so that your business benefits from...

How much does a website cost?

September 17, 2015
The question that is asked most often is “So, how much is it going to cost me for a website?”. In this article we take a look at the cost and the value of a new website.

How do I take advantage of Mobilegeddon?

August 21, 2015
Taking advantage of Mobilegeddon is a great way to ensure that you put your best foot forward when interacting with your audience and consumers. This article (part 2 of 2) looks at at the things that you can do to benefit from this change and make your site work for you in regards to your mobile users.

Orbit 1.7 Roll Out Has Commenced

May 27, 2015
It's been in the pipeline for a few months but we are excited to announce the roll out of the new Orbit interface. Over the next week or so we will be individually visiting every website in our user base to update the interface to Orbit 1.7 and link Google Analytics code for each site to the dashboard for real time reporting. The main changes, as mentioned last month, are: An Orbit CMS branded interface A clean and modern, more user...

What's inappropriate for a website? The Dirty Dozen.

May 14, 2015
Well after a little discussion around the water cooler, it became apparent that there are a number of different things that can be on a website that are completely 1980s and totally inappropriate for all businesses today. Shortened and labelled the ‘dirty dozen’, here are 12 things that our team have identified as completely inappropriate for your website.

How Do You Thank Visitors To Your Website?

March 18, 2015
When a visitor to your website completes your contact form, signs up to your newsletter or completes a sale through your online shop how do you thank them? Do you offer up a generic Thank You page that ‘ends the conversation’ with them or do you make them feel like you’re incredibly grateful that they’ve taken the time to visit your website and interact with you? If it’s the former then you are missing a huge opportunity for further engagement with...

Why we're recommending secure certificates for all our clients

January 16, 2015
Historically, HTTPS connections were associated with eCommerce websites, email platforms and websites that conducted sensitive transactions. In the last several years, however, the use of HTTPS has become prevalent across a wide variety of websites to protect page authenticity, secure accounts and keep user information private.

Your Secure Certificate may not actually be very secure

October 24, 2014
For several years, SHA-1 secure certificates have been considered somewhat insecure, resulting in a recommendation to phase them out by leading industry players such as Google and Microsoft. This is happening quicker than anticipated, but fortunately Apex have planned ahead and can assure our clients that their websites are already protected by a more secure and accepted form of SSL certificate.
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