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Introducing Apex - The Biggest Local IT Company That You've Probably NEVER Heard Of.

January 16, 2013

As you may or may not be aware, Apex featured in the Christmas 2012 Edition of the Taranaki LIVE Magazine. For those of you who haven't had a chance to see the magazine, you can find the article below.


Do you have a website but also have a sneaking suspicion it actually isn’t doing much for your business?

Oh sure, it looks great, and it has all the information that customers may want to know about, but the problem is, no-one seems to know it exists.

And you spent THOUSANDS on it!

“Call us,” says David Law, Managing Director and founder of Apex based in New Plymouth. “You are exactly the kind of company we can help.”

In fact, Apex has helped over 1000 businesses in 160 different industries, at times, doubling, or even tripling, their internet traffic, and turning that traffic into sales.

Apex have been providers of search engine marketing, website design and web development services for the past fifteen years. The reason you may have never heard of them is that until now they have provided their services through a New Zealand wide network of resellers and so, have flown very deliberately under the radar. Apex Digital however has been the company behind some of New Zealand’s most successful websites; Jennian Homes, Kea Campers, Kitchen Studio, Kiwi Holiday Parks Group, Maycroft Construction and InterContinental Hotel Group (brands include Crowne Plaza and Holiday Inns) – just to name a few.

And all of this from their office at 40 Molesworth Street, in New Plymouth.

Apex have recently employed Leanne Hodge as their New Plymouth based Business Development Manager and so can now offer their expertise, knowledge and skills, directly to Taranaki businesses. Leanne has a strong technical sales background having worked for several technology companies both here and overseas.

“We focus on website performance,” says Leanne. “Not just designing websites, but developing effective online solutions to make websites more effective, and businesses more profitable.”

“We already work with some of Taranaki’s leading businesses, such as, BTW Company and KiwiTravel” she adds.

The first consultation with businesses is complimentary. ”An initial consultation is an opportunity to make sure there is going to be a good fit between ourselves and the client and that, in terms of online marketing, we can actually help them,” explains Karyn Ogier, Strategy and Marketing Director and co-founder of the business. “It is a critical phase and we are very careful to spend time understanding the business and determining what the client wants to achieve either with a new website or when they are looking to improve the performance of their website in the Search Engines.”

This consultative approach continues once a client relationship is established. “We like to work in partnership with our clients and talk with them about what their requirements are and help them discover the possibilities the internet can offer them,”

“Your website is the window to your business and so you want to be sure that what your clients see online is an accurate reflection of who you are as a business. You need to be able to establish trust and portray a professional image.”

Karyn continues.

“We really listen to you and design a solution to suit your needs. We know people can find the process daunting, so we walk you through it and continue to support afterwards. “We don’t just design, develop and walk away,” continues Karyn. “We make sure your website will perform, from design to launch and beyond. We specialise in user centric design (which means we understand how people use websites) and Search Engine Marketing is at the core of everything we do, plus we future proof your website to ensure it can be viewed on any device, be it a desktop PC, an Ipad, notebook or smartphone.”

Apex has a dedicated team of 14 specialist web developers, online marketers and consultants who know how to make websites perform. David and Karyn are proud of their people. “We only recruit and employ the best people. It’s a bit of a cliché these days, but we truly believe our people are our greatest asset and we willingly invest in their ongoing professional development. They are smart people and know how to develop smart solutions,” says David.

Adding value to their clients’ businesses by measuring, understanding and improving the performance of their website is something that Apex are experts at.

“When someone is investing in a website, they need to know that it is going to work for their business and that they are going to get a return on that investment,” says David. “We offer measurable results, so you can see exactly how well your site is performing. We will also be honest with you, if we don’t believe we can deliver a positive return on investment for you, we’ll say so.”

To book a FREE initial consultation, contact Leanne Hodge on 769 5640 or use our online enquiry form at and find out how APEX DIGITAL can help your business achieve its full potential online.

Article written by Irena Brooks of Taranaki LIVE Magazine.

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Filed under Apex News

Written by

Here from the very beginning, Karyn was originally a co-founder of Apex Digital and carried the Strategy & Marketing Director title for more than two decades. Karyn switched gears at the end of 2018 when she returned to study in a new field. Now in a contract Content Writer capacity, she has a wealth of knowledge in the industry and has been...

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