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Search Engine Optimisation

GET MORE TRAFFIC WITH SMARTER SEO STRATEGIES

Search engine optimisation is the key to your success online, which is why we take SEO projects very seriously around here. By seamlessly incorporating proven SEO methods into every aspect of our clients’ online presence, we have consistently produced excellent results year after year.

Smarter SEO helps you

Get found
Today the majority of web traffic is directed to websites via search engines like Google and Bing. If you want to compete online, your website must be visible to search engines. Our SEO services are designed to improve traffic to your website, allowing you to claim market share by getting found online.
Get more business
Effective SEO increases sales by attracting the right visitors to your site, keeping them there longer and persuading them to take action. When your site is optimised for search, your products and services are presented to prospective customers who have searched for keywords that relate directly to your business. Since visitors from search engines are highly targeted, conversion rates are generally very high.
Improve brand awareness
Building brand awareness online increases conversions and helps to protect your market share. Your brand awareness automatically increases when your website ranks well in search engine results. When your brand is recognised in search results, it is more likely that this will result in repeat sales for your business.
Reduce marketing costs
SEO results in a lower average cost to acquire a new customer than traditional marketing and advertising techniques such as tradeshows, print, radio or TV. While traditional marketing costs generally remain the same regardless of scale, SEO coupled with other online marketing mediums gathers momentum, making future efforts easier and more cost effective than traditional marketing mediums.
Analyse and react
SEO is totally measurable through the use of website traffic analysis tools such as Google Analytics. ROI can be determined with the click of a mouse and its transparency means you’ll know exactly what is and isn’t working for your business. Continual analysis of website traffic data can be used to improve website performance rapidly, especially in comparison to traditional marketing analysis and response times.

SERVICES WE OFFER

Our SEO strategies are as unique as the clients we serve. We engage with you from the beginning to become familiar with your business and customer segments, allowing us to craft an effective and organic approach for your website. Depending on your specific needs, we may recommend one or more of the following activities:

SEO strategy
Helping define your target audience, delivering competitive insight, and presenting specific recommendations that set the stage for growing your online visibility

Technical SEO audits & consultancy
Ensuring your site has the right technical foundations in place for achieving SEO results that can stand up to any search engine algorithm update

Keyword research
Identifying the right keywords your target audience are using, whether they're simply researching your product/service or ready and willing to buy

Content reviews and content creation
Creating thoughtful, unique and highly shareable content that helps shape your brand and engage your audience

Online relationship outreach
Identifying the key online players in your space and helping find ways to engage and spread your content and brand to a wider audience.

Local SEO
Get your website seen by local people actively looking for the products/services you offer right when they need you

Regular reporting and recommendations
Accurate measurement, insightful reporting and actionable recommendations for attracting more visitors and increasing conversions.

The Mobile experience & the changing SEO landscape

The way in which people search for information online and interact with websites has changed dramatically in recent years due to the heavy use of mobile and tablet devices. Search engines understand this and are making changes to ensure that mobile users are presented with the best, most relevant and user friendly content regardless of device.

If your website isn't optimised for smartphone and tablet use, we encourage you to start thinking about this immediately. Smartphone and tablet penetration continues to grow at a break-neck pace – it is estimated that by 2018, 90% of New Zealanders will access the internet on a mobile device. Given the smaller screen real estate available on mobile devices and the fact that nearly half of all search queries now take place on mobile, being positioned prominently at the top of Google is more important than ever.

As with other changes in the search ecosystem, we pay close attention to how a website’s mobile experience can influence its search rankings, whether positively or negatively. When you work with us, the mobile experience is just one of the many factors we’ll take into account when formulating our SEO recommendations.

WANT YOUR WEBSITE TO GENERATE MORE BUSINESS?WANT TO GET STARTED?
HERE'S HOW
YES

TELL US WHAT YOU'D LIKE TO ACHIEVE

TELL US HOW WE CAN HELP

THANKS FOR GETTING IN TOUCH

We aim to respond to all messages within 1 business day. You'll be hearing from us soon!

In the meantime, perhaps you'd like to learn more...

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