Local Search

How we optimise your website for local search

We create a local search strategy.

We understand the different components that make up a successful and effective local search campaign. We will create a plan that takes these factors into account when creating a unique local search strategy for your business.

We identify local key phrases.

Your website is the foundation of your local search presence, so we’ll make sure it is improved to take advantage of the key phrases that local people use to search for the products and services you offer.

We improve your Google My Business Listing.

When your business details are returned in local search results, a link to your Google My Business listing is also provided. We understand the guidelines set by Google and know how to improve this listing to include all relevant information about your business to maximise visibility.

We encourage generation of reviews and recommendations.

Customer reviews and recommendations are not only a significant ranking factor for local search engines, they are also extremely important to your prospective customers. We can assist you with tips and techniques to gain reviews from happy customers, helping boost your visibility and the likelihood of attracting new business.

We build and improve local directory listings and citations.

Amongst other things, Google considers the accuracy of your name, address and phone number (NAP) information to determine your visibility in their local search results. We help build and improve local directory listings and citations to ensure consistency of NAP information across all sources.