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Google Remarketing

GONE BUT NOT FORGOTTEN

Remarketing is a powerful digital marketing tool that works by keeping you engaged with prospective customers after they have left your website. As your ads “follow” users on their journey around the web, your prospects are given a gentle, yet persistent reminder about your brand and its products or services.

ADWORDS REMARKETING HELPS YOU

Increase conversion rates
With AdWords remarketing, your ads are only displayed to people who have shown an interest in your product or services by visiting your website. Remarketing is proven to increase conversion rates because it targets an engaged audience of users – that is, people who are ready to make a decision and are already considering your company. Remarketing is an easy and cost-effective way to ensure that your prospects see your ads while they are in decision-making mode.
Target your prime audience
AdWords remarketing provides you with very specific controls to determine how, when and to whom your ads will be displayed. We can help you define a target audience that is most likely to convert by analysing users’ behaviour on your website, interests and demographics. AdWords Remarketing gives you the power to re-engage with the segments of your audience that are most likely to convert.
Capitalise on your SEO investment
Remarketing ads are displayed to people who have already come to your website, perhaps as a result of the money you have already spent on SEO, AdWords and other digital marketing activities. By increasing the number of conversions from these people, remarketing helps capitalise on the investment you’ve already made in SEO.
Analyse and react
Using Google’s powerful advertising tools, our team is able to analyse the performance of your remarketing campaign and make changes in real time to ensure your campaigns are providing optimal ROI. You’ll also have access to detailed reporting so you can understand how remarketing is benefiting your business.
Maintain control over your budget
As with Google’s other marketing tools, you’ll be able to define a specific budget for your remarketing campaign and make changes in real time as needed. You’ll be able to ramp up or down in response to your business cycles and/or budget constraints.
Improve brand awareness
A side effect of remarketing is that your target audience gets more exposure to your brand through the broadcasting of your ads on the Google display network. As a brand becomes more recognisable and familiar, trust levels increase – and so do conversions!

OUR GOOGLE ADWORDS REMARKETING SERVICE

If you have used any of Google’s digital marketing tools, you know that their platform is deceptively simple. The not-so-simple part is setting up the ads to perform well and achieve an optimal ROI; without blowing your budget. At Apex Digital, our expert team manages your entire remarketing campaign to ensure that your marketing budget is used wisely. Here’s how we do it:

Analyse and identify

We gain an understanding of your goals for the campaign and analyse your market segment so that we can identify the specific audience to target.

Install Google Analytics tracking code

If you don’t have tracking code installed on your website already, we’ll implement this on the appropriate pages of your website.

Design your ads

Our experienced design and copywriting team will create advertisements that will appeal to your target audience and enhance your brand image.

Ensure compliance

If needed, we will update the wording of your website’s Privacy Policy, as indicated in Google’s Terms and Conditions.

Define your audience and budget

Our digital marketing team will define your audience segments and set a budget for your campaign. Once this is done, your remarketing ads will be deployed across Google’s display network.

Monitor and enhance

For as long as your campaign is running, our team will monitor and optimise its performance to ensure your remarketing campaign is performing as expected. If we identify an issue, we will implement a solution rapidly to ensure that your budget is not wasted.

ARE YOU READY TO BE SMARTER ONLINE TOO?WANT TO GET STARTED?
HERE'S HOW
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AWESOME! LET'S GET STARTED

TELL US HOW WE CAN HELP

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