Google Remarketing

OUR GOOGLE ADWORDS REMARKETING SERVICE

If you have used any of Google’s digital marketing tools, you know that their platform is deceptively simple. The not-so-simple part is setting up the ads to perform well and achieve an optimal ROI; without blowing your budget. At Apex Digital, our expert team manages your entire remarketing campaign to ensure that your marketing budget is used wisely. Here’s how we do it:

Analyse and identify

We gain an understanding of your goals for the campaign and analyse your market segment so that we can identify the specific audience to target.

Install Google Analytics tracking code

If you don’t have tracking code installed on your website already, we’ll implement this on the appropriate pages of your website.

Design your ads

Our experienced design and copywriting team will create advertisements that will appeal to your target audience and enhance your brand image.

Ensure compliance

If needed, we will update the wording of your website’s Privacy Policy, as indicated in Google’s Terms and Conditions.

Define your audience and budget

Our digital marketing team will define your audience segments and set a budget for your campaign. Once this is done, your remarketing ads will be deployed across Google’s display network.

Monitor and enhance

For as long as your campaign is running, our team will monitor and optimise its performance to ensure your remarketing campaign is performing as expected. If we identify an issue, we will implement a solution rapidly to ensure that your budget is not wasted.