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Taranaki Hardcore

The Taranaki Hardcore label was created in 1996 by Surf Shop owners Trish and Nigel Dwyer. At that time there was an increasing demand for a Taranaki T-shirt that was set apart from surf wear and other labels, something that Taranaki people of all ages and from all walks of life could identify with. The Taranaki Hardcore brand was born and Taranaki Hardcore now sell a large range of clothing, hats and accessories which can be purchased in store or via their website.

We designed and developed the website on Orbit CMS to allow administrators to upload the iconic Taranaki Hardcore t-shirts, clothing and accessories to the website themselves. We then created a robust e-Commerce solution to support their bricks and mortar business allowing them to sell their products online both to local Taranaki people and to ex-pat Taranakites all over the world.

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We were referred to Apex by another company that have experienced the Apex way.  They assured us that Apex’s commitment to delivering a website that would fit what we needed was over and above what any other local web company could offer.  They told us that Apex’s focus is on building really great websites that meet their client’s needs, and that Apex are looking for long term relationships where they help their clients grow and respond to technology.  They also made mention of the fact that Apex are a really nice company to deal with! With that glowing reference we made contact and right from the start Apex’s professionalism shone through.  We could tell immediately that they were really interested in helping us promote our brand and we gained valuable insight into our business right from the outset.  What most impressed us was their enthusiasm for our brand – a brand that is not only important to our company but one that so many Taranaki people identify with. 

Trish Dwyer Owner
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