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1BB

1BB is an exclusive directory of small lodging establishments that are managed directly by their owners. They cater to travellers who seek a unique, personal lodging experience.

Along with the elegant branding, design and exciting front end development, an extensive amount of custom programming was developed behind the scenes to drive the website’s admin area for hosts and travellers alike. Aside from accommodation listings there is a vast amount of country and regional information, all programmed to be user generated which hooks into the 1BB Club points system which allows users to collect points and earn free stays by sharing information about the places they've visited.

The new website was developed on Orbit CMS and designed responsively to ensure that all users have the very best experience of the website regardless of the device they use and we currently work on content development and run a digital marketing campaign (including Google AdWords) for the website.

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We have been using Apex Digital for the Digital Marketing (including AdWords advertising) of our three Bed and Breakfast Guide websites since 2006. During that time we have been impressed by their proactive approach to achieving results and delivering targeted traffic to our websites. Results for our sites have exceeded my expectations. All members of their team have been very obliging and willing to go the extra mile to ensure my digital marketing continues to produce great results, and it gives us peace of mind to work with a team who know what they’re doing and do exactly what they say they’ll do.
 
They have also really won me over with the rebuild of the New Zealand and Australian sites and more recently the design and development of our International site - www.1bb.com and our local Friars accommodation website www.friars.co.nz.
 
Nigel has been amazing - he grasps the issues immediately and has delivered faultless work. Things which I have been accustomed to waiting weeks for from previous developers have been done the same day. You have a special team at Apex.

Jim Thomas Managing Director
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